Watching Uncle Roger’s egg fried rice video for the primary time, I used to be fairly turned off by it.
I understood the archetype, however seeing a fresh-faced younger man on the web pulling off the character of an outdated Chinese language ah pek was a cringe-fest to me.
Nevertheless, his 1.1 million subscribers on YouTube would in all probability disagree with me.
Simply 2 months in the past, he solely had about 10,000 subscribers and a mean of 5,000 views per video. Secure to say, he’s since gone viral.
And the video that shot him to virality?
Its title is “Uncle Roger DISGUSTED by this Egg Fried Rice Video (BBC Meals)”, and we’re positive everybody with an internet presence would have heard of him and this video by now.
Within the video, he reacts to a video from British Broadcasting Company (BBC) a few lesson on learn how to make egg fried rice.
Uncle Roger’s reactions included quite a few gestures and feedback of disapproval as he mocked the cook dinner, Hersha Patel, saying issues like: “You killing me lady! She’s draining rice with colander!”
Comedy skits parodying Asian and Western tradition and commentary on present occasions make up a few of the different kinds of movies he does on his YouTube channel.
Regardless of not having fun with the egg fried rice response video at first, it nonetheless led me down a rabbit gap of binge-watching the others.
Particularly, the response movies to different cooking tutorials on-line. His over-exaggerated comebacks finally grew to become helplessly entertaining to me.
Who Is Uncle Roger?
Behind the persona of Uncle Roger is Nigel Ng, a Malaysian comic within the UK.
In an interview with Vulcan Publish, he shared some transient private historical past with us, akin to his transfer to the US to check engineering at Northwestern College in Illinois.
That was the place he started doing arise comedy as a passion. He then relocated to London shortly after to work as a knowledge scientist.
In an interview with South China Morning Publish (SCMP), he stated that comedy grew to become his full-time job by 2019.
He was acting on tv and had been nominated for the Finest Newcomer Award on the Edinburgh Fringe, the world’s largest arts competition in Scotland.
That very same yr, he began producing content material for YouTube and Instagram.
“Uncle Roger happened as a result of I had it as a objective this yr to give you a personality for my social media content material. After some improvising and workshopping on my Rice To Meet You Podcast, Uncle Roger was born,” he stated.
As his jokes closely centre round Asian tradition, it’s onerous to think about audiences within the UK resonating with it.
Nigel agreed, however replied that the purpose of performing his comedy there was to construct up his abilities.
“My humour makes use of Asian tradition as topic materials, however my expertise on the standup circuit within the US and UK has helped me acquire the talents of creating my comedy accessible to everybody,” he stated.
“I feel everybody will get the jokes within the movies, possibly asians will get 10% extra, but it surely’s very accessible no matter race.”
Virality Got here Unexpectedly
On how he even determined to do a response video about BBC’s egg fried rice video, Nigel stated, “A fan of my podcast shared that video with me. I already had the Uncle Roger character on the time, although he solely existed briefly, 40-second clips on Tik Tok and Instagram.”
“I figured this could be an ideal likelihood to flesh out this character in an extended video.”
It gained the eye it has as we speak from being shared on social media platforms like Twitter, Instagram, Reddit, and on Fb by the group Delicate Asian Traits.
“Then information retailers caught on too. I used to be actually shocked when it went viral but additionally tremendous grateful,” he shared.
Hersha Patel, who was the unlucky butt of his jokes within the response video, was trolled by viewers on-line.
He instructed SCMP, “Because it began selecting up steam, I did get a bit nervous. I hoped she wasn’t underneath plenty of assault. Finally, the video is simply comedy, however you understand how the web is. Individuals get indignant actually simply.”
Hersha herself really discovered the video humorous and reached out to Nigel, eager to clear the air and attempt to flip it into one thing optimistic.
The 2 collaborated and posted a follow-up video a month after the primary one, Uncle Roger Meet Egg Fried Rice Girl. It has since gained 7.four million views.
Whereas Nigel is uncertain that he’ll be capable to obtain this type of virality once more, he’s glad to accept regular development.
It appears to be like like he’s working his means in the direction of it too. Taking a fast look at his YouTube web page, it’s clear that he’s recognized what his audiences need to watch: response movies.
He’s since posted a pair extra of these and a few collaboration movies with different Asian YouTubers to attain his objective.
“Would I need to go viral once more? After all! However provided that it’s a optimistic factor and never like a scandal,” he joked.
As for alternatives, some manufacturers have reached out to him to sponsor his movies. He additionally has future plans to develop his personal stand-up utilizing the Uncle Roger persona.
I don’t actually suppose when it comes to ‘making it’. It’s extra like if I can do the factor I really like doing, which is being humorous, and stay a good life whereas doing it, then I’m glad.
Nigel Ng, comic behind Uncle Roger
- You’ll be able to try Nigel’s movies right here.
- You’ll be able to examine different Malaysian startups right here.
Featured Picture Credit score: Nigel Ng, comic behind Uncle Roger