Nissan is still struggling, even with a much-improved Kicks on the market and other new product on the way. So, I ask of you, if you woke up tomorrow as CEO of Nissan, how would you fix the brand?
It's a question we've explored before, but not for some time.
Personally I think I'd invest resources into new platforms instead of using heavily massaged older platforms, as the brand did with the Z. I think the Kicks is a step in the right direction — the brand is offering a solid content mix for not a lot of money — but more has to be done. The Ariya does show that the design team is capable of penning eye-catching sheetmetal, at least.
I'd also follow Toyota's lead and thoroughly update the in-house infotainment systems.
I don't think Nissan's products are terrible — but most of the models need an update. Some nicer interior materials wouldn't hurt, as well.
I also have thoughts on Infiniti I will save for another time.
I am off the soapbox. Now it's your turn.
Sound off below.
[Image: Nissan]
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