A CEO Blogged His Journey Every Working Day For 9 Years, Now In The M’sia Book Of Records


There’s a brand new award in The Malaysia E-book of Information within the type of the longest-running enterprise weblog.

The recipient is Lengthy Yun Siang, CEO of brand name consultancy agency Roar Level Sdn Bhd.

The weblog in query is Uncooked Factors, one which he’s been operating for nearly a decade now, since beginning it on Valentine’s Day in 2011 as a present for himself and his firm.

It’s one which he works upon each working day with out fail, with good purpose to take action.

Coming from his expertise in promoting, advertising and marketing and being an entrepreneur, his weblog is supposed to provide others in his place a voice.

“There are typically politically incorrect issues that we don’t discuss like how purchasers choose issues which can be being introduced,” Lengthy stated, sharing a hyperlink to a 2011 entry that described precisely this.

“That is what a number of companies will undergo. They complain behind closed doorways, over beer and teh tarik. I simply had the audacity and platform to put in writing it proper after presenting to a prospect.”

He added, “In the event that they learn the weblog, they might know I used to be speaking about them.”

Advert companies and model consultancies don’t and can’t discuss it as a result of they’re too afraid to offend the consumer. And I don’t blame them. However typically I really feel some conversations must be began and must be stated.

Lengthy Yun Siang, CEO of Roar Level and writer of Uncooked Factors

Not Writing For The Plenty, However For These Who Want It

Lengthy isn’t actually chasing pageviews; he writes extra so to provide a special perspective to these searching for it.

The matters he writes about vary from branding and advertising and marketing to motivation and creativity, and may typically contact on private matters too, like figuring out when to stop your job.

“Generally about entrepreneurship and enterprise. Generally about angle, work, work ethics, shoppers, purchasers, and no matter that involves thoughts,” he added.

“However each time, I attempt to encourage. I attempt to get folks to suppose in a different way. Therefore, it all the time begins with a seemingly easy query however answered in a really totally different method—one would possibly say, an surprising method. Then it ends with one other query.”

It’s truthful to say that Uncooked Factors is an extension of his private ideas and beliefs, one in all which is how guide may give you solutions, however a superb guide evokes you to query higher.

Every of his weblog entries is posted on their firm’s Fb web page, and he is aware of that individuals discover his content material relatable after they PM him or react to the put up on Fb.

“However my favorite is once I meet purchasers or suppliers or mates who quote from the weblog or joke about it,” he stated.

“If it’s a precedence, you make time.”

Being a full-time CEO of an lively agency, I puzzled how he discovered time to put in writing every working day.

Granted, his entries don’t appear lengthy at only some paragraphs every, nevertheless it nonetheless takes time to give you matters and resolve the way you’d write about them.

Lengthy’s reply was easy: “I make time. If it’s a precedence, you make time. Identical to we schedule time for conferences and choosing up our children and having dinner with mates. So, I simply schedule it in. I plan forward.”

Writing is a precedence to him, although he doesn’t suppose he’s a author and solely writes to suppose and make clear his ideas.

All his efforts have made him a sharper thinker, and he hopes this profit cascades to his readers too.

Lengthy (centre) receiving the award from the Malaysia E-book of Information / Picture Credit score: Roar Level

Except for the weblog, he’s flexed his writing muscle tissue by authoring books like “Rethink Your Advertising and marketing Questions And Solutions” and “500 Inquiries to Encourage a Higher Advertising and marketing Plan” too.

You’ll By no means Know If You Don’t Ask

A 12 months or so again, Lengthy met somebody coping with data and achievements and casually requested them, “Hey, do you suppose my weblog qualifies as a longest-running every day enterprise weblog?”.

The individual shrugged him off, however he couldn’t cease enthusiastic about the potential for it being true after that.

At some point, he was studying a ebook by Derek Siver that talked about the subject of “let’s see what occurs”.

“I took that as an train—let’s see what occurs once I write to The Malaysia E-book of Information.”

So, he did it and confirmed them what he had been doing with Uncooked Factors so far, they usually wrote again for extra particulars and verification earlier than confirming its qualification.

Since Lengthy doesn’t put up on Saturdays, Sundays or public holidays, Uncooked Factors didn’t qualify within the every day class, nevertheless it nonetheless certified because the longest operating enterprise weblog.

With this award, he foresees that his readership will develop as the attention of the weblog will increase.

The award could also be one of many proudest achievements he’s had with Uncooked Factors, however one other one is how he had written in regards to the chance of Fb having a “Love” button 5 years earlier than Fb really launched one in 2016.

“However greater than that, I’m simply pleased to guide by instance be it for my children, mates, or employees. That’s the philosophy of doing and taking motion and never simply speak,” Lengthy stated.

For those who commit, it may be completed. Flip up, do the work, don’t complain.

Lengthy Yun Siang, CEO of Roar Level and writer of Uncooked Factors

  • You may be taught extra about Roar Level right here, and Uncooked Factors right here.
  • You may examine one other Malaysia E-book of Information award winner in 2020 right here.

Featured Picture Credit score: Lengthy Yun Siang, CEO of Roar Level


Please enter your comment!
Please enter your name here