Abacaxi Designer Interview | POPSUGAR Fashion


Like up-and-coming South Asian-American designer Sheena Sood, I grew up not seeing loads of ladies like me within the style and sweetness area, and got here throughout even fewer Indians once I began my profession as a style editor. So, you’ll be able to think about that Sheena’s model, Abacaxi, which she began in 2017, resonated with me for many causes. Abacaxi, which is the Portuguese phrase for pineapple, options an array of environmentally-friendly colourful items (assume: tunics, oversize outerwear items, and kooky, flowy attire), all handmade by artisans in Delhi. Seeing somebody who’s additionally so happy with their roots, I felt an prompt private connection to her designs, understanding that the items had been produced thoughtfully and sustainably by artisans in India.

“Whereas my id would not outline me, it actually has knowledgeable my work and my creativity. I’ve at all times discovered my heritage to be the most important supply of inspiration. In truth, turning into re-inspired by a visit again to India is what led me to begin Abacaxi within the first place. The richness of the textiles, the colours, jewellery, range within the methods of gown — there are lifetimes of inspiration to tug from. Artwork and style will also be instruments to handle my journey as a South Asian-American queer,” Sheena advised me once I had the chance to talk with the designer about her model.

We coated loads of floor, starting from how she plans on breaking stereotypes within the style business, the place she finds inspiration, her new assortment referred to as The Butterfly Impact, and way more. Learn on for our dialog forward.


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