Analysis: Apple Vision Pro sells well, but needs more content faster

The Apple Vision Pro is often referred to as a “flop” in media reports, but by the end of 2024, it will have sold around 500,000 units.

For context, that Wall Street estimate matches almost exactly the money Apple made from the iPhone in 2008, its first full calendar year of sales. While 500,000 units seems small compared to current iPhone or Mac sales, it’s impressive for a first, albeit expensive, foray into VR.

In terms of gross revenue, the Apple Vision Pro is projected to bring in as much in its first 11 months as the proposed cost of a new state-of-the-art sports stadium currently being built in Las Vegas. For its first five months, the Apple Vision Pro was only available to purchase in the US.

Continue Reading on AppleInsider | Discuss on our Forums

Source: AppleInsider News