Apple’s Bob Borchers is in Australia for the launch of Apple Intelligence where he says he expects the new features will become a natural part of users’ daily life.
As Apple releases iOS 18.2, alongside the new update macOS Sequoia 15.2, Apple Vice President of Worldwide Product Marketing, Bob Borchers, has been speaking to local YouTube channel EFTM about why the company thinks it’s so important.
“So the great thing about Apple intelligence is you don’t have to go and find it… it’s right there when you need it and where it is,” said Borchers. “And so in that regard, it’s going to be incredibly easy for customers to engage and discover and make use of [and] we think it’s going to be just woven into your daily experience.”
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Source: AppleInsider News
