Apple’s Bob Borchers is in Australia for the launch of Apple Intelligence where he says he expects the new features will become a natural part of users’ daily life.
As Apple releases iOS 18.2, alongside the new update macOS Sequoia 15.2, Apple Vice President of Worldwide Product Marketing, Bob Borchers, has been speaking to local YouTube channel EFTM about why the company thinks it’s so important.
“So the great thing about Apple intelligence is you don’t have to go and find it… it’s right there when you need it and where it is,” said Borchers. “And so in that regard, it’s going to be incredibly easy for customers to engage and discover and make use of [and] we think it’s going to be just woven into your daily experience.”
Continue Reading on AppleInsider | Discuss on our Forums
Source: AppleInsider News
Updates from around the grounds as first round finishesGet in touch! Share your thoughts with…
After appearing in Scream parts five and six, Ortaga left the franchise at a particularly…
Bezos' attempt at forming an internet satellite constellation has a lot of catching up to…
Some scam emails and texts are easy to spot, but scammers are getting better, and…
National Geographic photographer Jim Brandenburg has died at age 79 in Minnesota. Tributes have poured…
Steep discounts on current and closeout MacBook Pros are in effect this week, with budget-friendly…