Apple Intelligence isn’t hugely important, says an iPhone user survey done too early
The addition of AI features like Apple Intelligence are not impressive to consumers, a survey of Apple and Samsung smartphone owners claims, but the timing of the survey may have skewed the results.
Apple Intelligence is Apple’s main feature set in iOS 18, but it’s not the only company to include AI features in its devices. Other smartphone producers, including Google and Samsung, offer their own takes on the AI concept, with similar image and prompt-based features.
However, while they can be impressive, it seems most consumers don’t really care that much about smartphone AI enough to adjust their buying habits. At least, that’s according to a survey conducted for SellCell involving Apple and Samsung smartphone owners.
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Source: AppleInsider News
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