Add another one to Apple’s list of third-party apps that it has endangered, as Apple Invites threatens the livelihood of event planning app Partiful.
It happens so often that there is a name for it, based on one of the earliest examples of Apple releasing an app or a feature to compete with a third-party rival. Developers know it as Sherlocking, and they know very well that it can be the end of their business.
With a glass half-full kind of view, though, there is a way to argue that Apple producing an app to rival yours will actually grow the market. There is even some logic to that, in two ways.
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Source: AppleInsider News