Apple shifts to internal advertising sales for Apple News
Apple has started to sell advertising on Apple News by itself, a report claims, with the company handling ad inventory sales for the service on its own.
Advertising in Apple Services isn’t entirely new, as it has done so for Apple News and the App Store for quite a while. However, it has apparently recently changed tactic when it comes to Apple News ad spots.
While it has previously used third-party ad vendors to sell Apple News ads, sources of Axios claim that Apple is instead handling that task for itself.
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Source: AppleInsider News
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