Apple takes a three-day week for its Mac launches
Take the rest of the week off — as Apple is. The promised week of announcements turned out to be three days, as Apple confirms there are no more products to reveal.
It was Greg Joswiak, Apple’s senior vice president of worldwide marketing, who told us to “Mac” our calendars for “an exciting week of announcements.” True, it would have been less of a snappy line if he’d also wedged in the words, “on Monday, Tuesday, and Wednesday.”
But he could have just said that there were to be exciting Mac announcements “next week.” Instead, the suggestion was a week of announcements, and the reality was three.
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