Categories: Apple

Apple takes a three-day week for its Mac launches

Take the rest of the week off — as Apple is. The promised week of announcements turned out to be three days, as Apple confirms there are no more products to reveal.

John Ternus with the small Mac mini, which wasn’t the only thing shorter than expected

It was Greg Joswiak, Apple’s senior vice president of worldwide marketing, who told us to “Mac” our calendars for “an exciting week of announcements.” True, it would have been less of a snappy line if he’d also wedged in the words, “on Monday, Tuesday, and Wednesday.”

But he could have just said that there were to be exciting Mac announcements “next week.” Instead, the suggestion was a week of announcements, and the reality was three.

Continue Reading on AppleInsider | Discuss on our Forums

Source: AppleInsider News

WBN

Share
Published by
WBN

Recent Posts

One Piece’s Anime Sets Sail Again in April

2025's going to be a year of One Piece, and kicks off with the anime…

15 hours ago

Elsbeth Season 2 Midseason Report Card: Murders, And Heists, And Bucket Hats, Oh My!

Do you think The Good Wife writers knew they had a fan-favorite character on their…

15 hours ago

James Bond’s Future Is Being Shaken Up by Corporate Clashes

Turns out, things aren't quite rosy for James Bond: the Broccolis and Amazon MGM can't…

15 hours ago

Your Keurig Coffee Pods Are Never Getting Recycled

A company is betting on aluminum to solve K-cups’ sustainability problem. Experts say it’s complicated.

16 hours ago

Ricoh Pentax in 2024: DSLR Woes, Compact Triumphs, and the Return of Film

What a fittingly unusual year for Ricoh Pentax, a photo company that itself is quite…

16 hours ago

BMW M8 Coupe to End Production in Early 2025: No MY26 Version Planned

A recent bulletin sent to BMW dealers confirms that production of the iconic BMW M8…

16 hours ago