Categories: Apple

Apple Watch loses steam as global smartwatch shipments dropped in 2024

For the first time ever, global smartwatch shipments declined in 2024, with Apple experiencing its sharpest downturn yet.

Apple Watch Ultra

According to a recent report by Counterpoint Research, the worldwide smartwatch market fell by 7% in 2024, marking the market’s first-ever annual decline. Apple maintained its leading market share position, but saw a significant 19% year-over-year drop in shipments.

Apple’s shipment struggles were notably pronounced in North America, driven by the absence of anticipated models like the Apple Watch Ultra 3 and limited new features in the existing Apple Watch Series 10.

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Source: AppleInsider News

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