For the first time ever, global smartwatch shipments declined in 2024, with Apple experiencing its sharpest downturn yet.
According to a recent report by Counterpoint Research, the worldwide smartwatch market fell by 7% in 2024, marking the market’s first-ever annual decline. Apple maintained its leading market share position, but saw a significant 19% year-over-year drop in shipments.
Apple’s shipment struggles were notably pronounced in North America, driven by the absence of anticipated models like the Apple Watch Ultra 3 and limited new features in the existing Apple Watch Series 10.
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Source: AppleInsider News
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