Apple will try to right the Apple Intelligence Siri ship, but don’t expect firings

Apple’s ongoing promise to improve its vocal assistant Siri with Apple Intelligence has still not been fulfilled, and looks to be a failure at multiple levels of the executive management team.

The head of Apple’s Siri efforts, Robby Walker, has at least privately acknowledged the problems, calling them “embarrassing” and “disappointing.” Apple’s advance marketing of features that weren’t yet ready has been, he acknowledged, part of the problem.

It’s clear, based on the marketing of the features that began late last year, that Apple — or at least its marketing department — expected more Apple Intelligence features to have arrived by now, reports Bloomberg. This would have included Siri gaining on-screen awareness, personal context, and improved voice control — both of which are now officially delayed.

Rumor Score: 🤯 Likely

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Source: AppleInsider News