Apple’s iPhone locked in a tie for second place in China with Xiaomi
Apple’s iPhone sales in China reportedly took a tumble at the end of 2024, with a considerable reduction in sales putting it in a dead heat with homegrown Xiaomi.
The iPhone 16 has struggled in China since launch, but there was hope holiday shopping would improve its standing in the important territory. It seems that hope was misplaced.
According to analysis by Counterpoint, Apple’s position in China got weaker in the fourth quarter of 2024. In a year-on-year market share comparison, Apple saw its sales fall 18.2% compared to Q4 2023.
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