Apple’s most profitable iPhone upgrade is quietly losing steam
Fewer iPhone buyers are paying for extra storage, signaling a shift toward cloud reliance that could shake up one of Apple’s most profitable upsells.
Apple has long relied on iPhone storage upgrades as a revenue driver. The strategy is simple — offer a base storage option that’s “good enough” while enticing users with pricier upgrades.
But recent data suggests that fewer people are biting. According to a Consumer Intelligence Research Partners (CIRP) report, storage upgrades have dropped across the board for the latest iPhone models, signaling a shift in consumer behavior.
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Source: AppleInsider News
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