Shutterstock is now related with Vivid’s flagship digital asset administration product, Asset Financial institution, to offer prospects centralized entry to licensed Shutterstock content material.
Efficient digital advertising campaigns typically depend on highly effective, on-brand visuals that catch consideration and resonate with the audience. However managing a rising quantity of media content material is troublesome and time-consuming.
Earlier than you understand it, entrepreneurs and creatives are spending an excessive amount of time monitoring down the assorted media property, eliminating duplicates, and offering oversight for model management points throughout a number of file storage sources. These administrative duties can minimize into staff productiveness and trigger delays in marketing campaign launches.
Asset Financial institution is an award-winning DAM system designed to resolve the chaos of digital media administration and provides groups again their precious time to deal with doing what they do greatest. Constructed by Vivid, an organization that has been growing clever software program options since 1999, Asset Financial institution prioritizes ease of use for entrepreneurs, creatives, and DAM managers.
The brand new Shutterstock integration aligns with their mission of offering a seamless expertise for his or her prospects. In line with Paul Seymour, Head of Asset Financial institution:
“We’re at all times on the lookout for methods to make Asset Financial institution extra helpful and easy for our prospects. Integrating with the Shutterstock platform is a pure step alongside that journey as prospects now have speedy entry to their licensed content material, inserting it straight into the fingers of the individuals who use it each day.”
Right here’s what you’ll be able to anticipate from the Shutterstock integration in Asset Financial institution.
Computerized sync of licensed Shutterstock content material
If your organization has a Shutterstock account, staff members are doubtless going to https://premier.shutterstock.com/ to look, license, obtain media content material on to their native drives. Every staff member could have lots of of photographs saved on their laptop or a Google Drive, Field, or Dropbox folder. To get these photographs, movies, and music tracks right into a DAM system like Asset financial institution, the staff member would want to individually add the content material together with its metadata.
With the Shutterstock integration, you’ll be able to take pleasure in a Scorching Folder that mechanically synchronizes licensed Shutterstock content material from all staff members in a centralized place inside Asset Financial institution. This eliminates the necessity for particular person uploads, human error in the course of the add course of, and makes the content material discoverable throughout all groups for simple collaboration.
Metadata mapping to assist discoverability
Getting licensed Shutterstock content material right into a centralized DAM solely solves half the issue. As soon as the content material is offered, the opposite half of the answer is making certain that Shutterstock content material is searchable inside the DAM so it may be discovered and utilized by all staff members.
Every Shutterstock content material despatched to Asset Financial institution comes with related metadata tags together with the asset description, key phrases, and classes. Metadata is necessary as a result of it powers the search and discoverability of media content material.
As an illustration, a picture of a pair cooking within the kitchen could have key phrases like “cooking”, “kitchen”, “joyful”, “couple”, and “residence cooking” connected. So when a consumer searches in Asset Financial institution for “cooking”, this Shutterstock picture can be surfaced within the search outcomes together with different present property with the identical key phrase tag.
Plus, you’ll be able to configure how Shutterstock’s content material metadata is mapped in your Asset Financial institution fields so it suits completely inside your present tagging construction. This enables your groups to rapidly discover the right media throughout the sum complete of accessible property.
Easy methods to arrange the combination
Linking your Asset Financial institution and Shutterstock accounts couldn’t be simpler. Simply let the Asset Financial institution staff know you’d like to make use of the combination and it may be activated instantly. As soon as we’ve confirmed all the things is sweet to go you might be solely 4 clicks away from linking the accounts collectively. Your Asset Financial institution administrator must enter your Shutterstock account credentials within the new admin display screen and activate the service which mechanically appears at your Shutterstock account each hour to obtain and index your newly bought property to the Shutterstock folder in Asset Financial institution.
In the event you simply can’t wait then you can begin a handbook obtain straight from the admin display screen. It’s so simple as that!
Featured picture by Svetlana Lukienko