Audi S8 Quattro

Limo-like luxury meets plentiful V8 performance in Audi’s biggest – and arguably it’s most traditional – executive uber-saloon

Imagining a customer for the Audi S8 Quattro is a slightly complex exercise, but the car apparently accounts for 20 per cent of Audi A8 sales in the UK; so there must be plenty of them.This car’s sheer size, its particular comfort and luxury tuning, its reserved performance styling and its unambiguous limousine classification all seem to mark it out as one not to drive but rather be driven in – which is a little at odds with its Audi Sport badging.So, is this the A8 for the CEO who travels in the back and just wants the car park status that it confers; or, as a more understated fast saloon, is it bought by someone who doesn’t actually want people – colleagues, employees, tax accountants etc – to notice it? Might its owner be driven in the week, perhaps, but drive at weekends? Or are they just an A8 ‘patron’ who wants a car with as much Audi-brand ‘technik’ as they can get?The answer to every one of those questions could well be ‘yes’, funnily enough – because this is a car of a genuinely broad luxury appeal, and no little interest to the keener driver.

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