Beatchain adds Google exec Louis Ifantis and longtime Sony exec Bob Morelli to Advisory Board

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Music advertising and marketing and distribution platform Beatchain has added Louis Ifantis and Robert Morelli to its advisory board.

Robert Morelli has over 15 years as President of each a distribution firm in addition to a label at Sony Music Leisure and 7 years at BMG.

In the meantime, as Head of Skilled Providers at Google, Louis Ifantis has quite a lot of years’ experience in software program administration and expertise.

Morelli and Ifantis be part of a board of advisors at Beatchain that already consists of Allen Kovac, CEO of Higher Noise Music and Tenth Avenue Leisure, and Cliff Fluet, Associate at Lewis Silkin/Eleven Advisory.

We first wrote about Beatchain again in 2018, when we informed you about an government behind an information administration device relied upon by quite a lot of Fortune 500 corporations.

That exec, Ben Mendoza, is the founding father of award-winning Telecom Expense Administration (TEM) and Market Knowledge Administration (MDM) options supplier, MDSL.

His new UK-based firm Beatchain boasts a crew consisting of behavioural economists, PhD knowledge scientists, synthetic intelligence and machine studying specialists and senior music trade executives.

Beatchain provides artists and their representatives AI-driven companies which embody: automated fan progress on social platforms; A&R insights; social media administration; occasion promotion; and real-time on-line advert bidding.

“We’re thrilled with the addition of Lou and Bob to the Advisory Board at Beatchain.”

Ben Mendoza, Beatchain 

In December 2018, Beatchain partnered with impartial music firm Eleven Seven Label Group (E7LG) and Doc McGhee’s McGhee Leisure to assist each corporations develop the fan bases and engagement for choose creating artists.

In September 2019, Beatchain partnered with Digital provide chain and advertising and marketing firm FUGA to permit its customers to distribute content material to music streaming companies by way of its expertise.

In February, Beatchain launched a platform that guarantees to “assist musicians share their expertise, join with followers, and earn cash from their music, with out having to share earnings and artistic management with trade middlemen”.

“Beatchain has made unbelievable strides already as a disruptive innovator, providing options for artists, labels, managers, and distributors. I’m excited to be part of their journey.”

Robert Morelli

“Beatchain has made unbelievable strides already as a disruptive innovator, providing options for artists, labels, managers, and distributors. I’m excited to be part of their journey,” mentioned Morelli.

“Beatchain’s crew has put collectively an distinctive advertising and marketing platform designed to combine seamlessly with Fb and Google’s advert placement capabilities, finally leveling the enjoying area for impartial artists.”

Louis Ifantis

Ifantis added: “Beatchain’s crew has put collectively an distinctive advertising and marketing platform designed to combine seamlessly with Fb and Google’s advert placement capabilities, finally levelling the enjoying area for impartial artists.

“I consider the following technology of rising artists will get found by way of the usage of expertise like Beatchain’s, and I’m excited to be a part of that journey.”

Beatchain CEO Ben Mendoza added: “We’re thrilled with the addition of Lou and Bob to the Advisory Board at Beatchain.

“They every have a wealth of trade data and confirmed success of their respective fields, and we look ahead to studying from each of them.”Music Enterprise Worldwide

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