Behind the Tip-Off: The Making of the NBA’s 2025 Ad Campaign
Some advertising photographers equate the degree of stress during a high-profile shoot as a metric of their skill as a photographer: If you’re stressed, then perhaps you were unprepared or lacked knowledge, they might say. I don’t think that’s always the case, as sometimes the extreme challenge of a complicated image requires stress to realize its full creative potential.
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Source: PetaPixel
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