Blackmagic’s new camera for Apple Vision Pro content has a hefty $29,995 price tag

The Blackmagic URSA Cine Immersive camera for Apple Vision Pro content was made available for pre-order, with shipments to customers expected in early 2025. Here’s what it can do, and who it’s for.

The Blackmagic URSA Cine Immersive camera is available for pre-order.

Originally announced in June 2024, the device was hailed as an end-to-end workflow for the Apple Immersive Video format used by the Apple Vision Pro headset. Apple Immersive Video combines 8K 3D video with a 180-degree field of view and Spatial Audio support.

The Apple Vision Pro, announced during WWDC 2023, is Apple’s first attempt at a virtual reality headset, with the company’s CEO Tim Cook referring to it as an “early adopter product.” Priced at $3500, the headset is powered by Apple’s M2 chip and runs a unique operating system known as visionOS.

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Source: AppleInsider News