2024 was an excellent year for the “world’s most powerful letter.” M sold 206,582 vehicles, an all-time high. Per BMW’s modus operandi, we should clarify that the number also includes M Performance models. Only 66,805 vehicles were true M cars, with the remaining 139,777 units being M Lite models.
That’s to be expected, seeing as BMW has far more M Performance-branded cars than true Ms, from small models like the M135 and X1 M35i to large ones like the M760e and X7 M60i. As a refresher, the i4 M50 was the best-selling BMW M car in 2022 and 2023. The electric M Performance model kept the sales crown in 2024.
The M2 had an excellent 2024, with demand rising by 64%, while the more practical M3 Touring was up by 57%. Even the controversial XM grew by 16%, although the percentage is deceiving. 2024 was the first full year of sales for the dedicated M model. Deliveries of the plug-in hybrid SUV didn’t start until the spring of 2023, so BMW is comparing 12 months of 2024 with an incomplete 2023.
Overall, sales of fully fledged M cars increased by 8% in 2024, when the BMW M division achieved its 13th consecutive year of growth.
In the coming months, BMW M will roll out an M2 CS and an M3 CS Touring. However, both special editions will have a limited production run. Consequently, the hotter G87 and G81 will not significantly change sales charts.
Before the Competition Sport duo arrives, an updated M Performance model is imminent. Later this month, the iX will receive a Life Cycle Impulse, and the M60 will reportedly be replaced by a more powerful M70. On the same note, the popular i4 M50 could become the i4 M60, with the cars assembled beginning in July.
BMW M will retire the M8 Coupe as early as this month. It has already been removed from the US configurator, signaling the end is nigh for the F92.
First published by https://www.bmwblog.com
Source: BMW BLOG
