Bumble, which requires girls to make the primary transfer, introduced Wednesday plans to launch in India later this 12 months. Indian movie star Priyanka Chopra, a brand new investor within the firm, will advise on the growth.
“It was clear then we shared a ardour for empowering younger girls on a worldwide degree,” Wolfe Herd advised CNN in an e-mail. “From there we started architecting a plan to accomplice and launch Bumble in India.”
Wolfe Herd mentioned the problem in getting into the Indian market is “localizing the expertise and attracting girls” — an space by which Chopra will assist.
Wolfe Herd mentioned it should solely require Indian girls to offer the primary preliminary of their identify — no first or final names — and supply new methods to report “dangerous habits” within the app.
Bumble already has picture verification options and greater than 4,000 content material moderators who assessment pictures and profiles.
Earlier than Bumble, Wolfe Herd was an early worker and exec at Tinder however left the corporate in 2014 after suing for sexual harassment and discrimination. The case was finally settled.
However pressure between the 2 courting corporations has change into more and more palpable on account of very public litigation between the Bumble and Match Group, Tinder’s dad or mum firm.
Individually, Bumble filed a counter lawsuit in opposition to Match Group. Bumble argues that Match Group is utilizing litigation as revenge over failed acquisition talks. Each lawsuits are ongoing.
Whereas Bumble already operates in over 160 nations, India is a major market due to its dimension. Based on a report from Bain & Co, India has 390 million web customers, the second largest of any nation behind China.