Can Apple innovate if iPhone remains the biggest slice of its revenues?
Every year, complaints come from the usual suspects demanding to know when Apple will innovate, and specifically when it will launch a new, even more popular form factor than iPhone. Does “innovation” require iPhone to fail as a product?
Based on criticism, it might seem that for Apple to “innovate,” it must get rid of smartphones and deliver some new, arbitrarily different product to take the place of iPhone. But Apple isn’t competing against iPhone.
Apple is competing against the status quo that exists outside of Apple.
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