It has been a busy year for new photo and video gear, and many excellent new cameras, lenses, and other gear hit store shelves in 2024. A lot of this gear is, admittedly, pricey and sometimes niche. Renting gear is a great way for artists to get their hands on the best tools without breaking the bank, and every year, the biggest photo rental company, Lensrentals, shares info on which gear was most popular that year.
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Source: PetaPixel
