”Now then Tanya!” Hello there Tim Maitland.
“Welcome back!
”Firstly, while you buggers might be basking in freakish sunshine for the start of the county championship season (how often does that happen?), here in the subtropics we’ve been “freezing”. We were down to 10C last weekend, which is unheard of in March.
”To put that in perspective, the many unheated, government-run, open-air swimming pools opened on Tuesday. Rather than lose three hours out of my day schlepping to the nearest heated pool, I went to my local baths on Wednesday. Afterwards the lifeguards, who scuttled into position on my arrival, told me I was their first customer of the year.
”If anyone is struggling to understand the subtext of this admittedly pointless story, it’s this: I hope you get snow over Easter.
”On a more important note, a suggestion for the ECB before it gets its snouts in the trough of the Hundred franchise sales and awards itself huge bonuses: stick enough of the money in trust and use the interest/proceeds to fund the counties, but only on expenditure that grows attendance or consumption of the championship itself.
”I also still believe the championship would benefit from a marketing spend and branding as “Proper Cricket” aimed at luring future curmudgeons into the so-called joys of the longer game. All done in suitable shades of off-white.”
Continue reading…
Source: Cricket - The Guardian
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