Categories: Apple

Ending Google search partnership would hamstring Apple, says Eddy Cue

In a declaration filed on Monday, Apple’s senior vice president of services, Eddy Cue, asserted that Apple has no interest in creating its own search engine and would prefer to continue to use Google.

In 2022, Google paid Apple $20 billion to be the default search engine on its devices. The result was a boon for both Google and Apple, with Apple receiving about 36% of the ad revenue generated from Safari search result advertising.

The declaration, spotted by Reuters, is Apple’s attempt at defending Google. Cue’s stance is the same one that the company has defended for quite some time now.

The declaration lists several reasons Apple is satisfied with its deal with Google. It also explains why the Cupertino tech giant has no interest in creating its own search engine.

Continue Reading on AppleInsider | Discuss on our Forums

Source: AppleInsider News