Epic Games shifts EU app store strategy after missing target by 71 million users
Epic Games is launching an additional 19 games for its third-party app store in the EU, once some bugs are worked out, and it has also promised to pay the Core Technology Fee for apps on its store.
After the European Union Digital Markets Act mandated that Apple allow third-party app stores, Epic Games jumped on the bandwagon. It launched the store with Fortnite and a slim selection of other titles in August 2024.
According to The Verge, Epic Games is making moves to make its alternative app store more appealing with 19 new third-party titles and some financial incentives for developers. The announcement arrives after it failed to meet a goal of 100 million alternative app store users, reaching only 29 million.
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