Categories: Cars

Ford Halts F-150 Lightning Production for the Rest of 2024

The Ford F-150 Lightning debuted to strong demand and long wait times, but the truck has since seen a slowdown. The Blue Oval has seen lower-than-expected demand for the electric pickup, leading it to halt production through the end of the year.

Ford said it would shutter production for seven weeks starting at the end of the day on November 15. It has already informed suppliers of the decision and said, “We continue to adjust production for an optimal mix of sales growth and profitability.”

This is the second Lightning-related production pause this year. At the beginning of 2024, The Blue Oval slashed output by half, cutting around two-thirds of its workforce at the Rouge Electric Vehicle Center. Following that, the truck saw a stop-ship order while Ford worked to remedy an undisclosed quality issue.

Despite those challenges, Ford has actually seen an increase in Lightning sales this year, with a jump of 86 percent through September. That said, the Tesla Cybertruck overtook it as the best-selling electric truck in America, and new electric trucks are hitting the market from legacy automakers that offer better range and newer tech.

Ford has backtracked a bit on its EV plans but said it still feels confident its approach is the best among its rivals. Earlier this year, the Blue Oval announced that it would slow EV output to focus on hybrids and plug-in hybrids, which delayed its next planned electric truck model indefinitely.

[Images: Ford]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by  subscribing to our newsletter.

Source: The Truth About Cars

WBN

Share
Published by
WBN

Recent Posts

Will the iPhone 17 Air really convince people to upgrade?

At this point, pretty much all the rumors hint at Apple launching a new ultra-slim…

22 hours ago

Photographer Reuben Wu’s ‘Thin Places’ Combines Creativity, Drones, and the Fujifilm GFX100RF

Photographer Reuben Wu created a new project, Thin Places, using the brand-new Fujifilm GFX100RF. With…

22 hours ago

Another rare, functional Apple-1 has sold for $375,000 at auction

A collection of Apple goodies has wrapped up, with a working Apple-1 taking the top…

22 hours ago

iOS 18’s Photos app got a lot better when I made this one quick fix

Apple made a lot of changes to the Photos app in iOS 18. Fortunately, there…

22 hours ago

Amazon May Be Close to Finding Its New Bond Managers

Amazon may have found the proverbial M's for its stewardship for James Bond in the…

22 hours ago

DJI Ronin’s Legacy of Innovation for Creators and Filmmakers

DJI’s Ronin series of gimbals for DSLR, mirrorless, and compact cinema cameras changed how creators…

22 hours ago