Go On A “Singapoliday”: STB And Klook Launch S$2M Partnership To Boost Local Tourism


The Singapore Tourism Board (STB) has partnered with on-line journey reserving platform Klook to launch a S$2 million partnership.

The partnership falls below the S$45 million SingapoRediscovers marketing campaign which goals to advertise native tourism and way of life choices.

STB and Klook launched a joint assertion at this time (14 September) on the partnership, wherein they stated they share a standard aim to encourage locals to discover and expertise a “totally different aspect of Singapore”.

The partnership begins in September, and can final for seven months.

Curated Promotions, Content material Improvement And Digital Advertising and marketing

The partnership is advertising and marketing based mostly, and will likely be centered on three areas: curated promotions for merchandise and experiences, content material growth, and digital advertising and marketing to spice up spending.

Companies are inspired to develop new experiences and product choices for customers, which will likely be curated into “enticing affords to attraction to totally different curiosity teams”.

For instance, a staycation at Mandarin Orchard Singapore may be paired with an artwork jam session in Orchard Highway.

Each STB and Klook will even co-invest in digital advertising and marketing and content material creation efforts to spice up the attain of those packages.

The final word intention is to extend the footfall at native precincts reminiscent of Orchard Highway, Chinatown, the Civic District and Katong-Joo Chiat.

Go On A “Singapoliday”

Picture Credit score: The Honeycombers

With the dearth of abroad journey, Singapore has skilled a big fall in tourism {dollars}.

Based on Channel Information Asia, there have been 880 customer arrivals in Could, a year-on-year decline of 99.9 per cent. 

For this reason Singaporeans are inspired to take a neighborhood vacation, dubbed as “Singapoliday”, to spice up native enterprise and the financial system.

The SingapoRediscovers marketing campaign is tailor-made for Singaporeans to “uncover Singapore with contemporary eyes”.

Underneath the marketing campaign, STB has collaborated with companies and associations to supply enticing promotions and distinctive experiences, throughout classes like retail, meals and beverage, inns, excursions and points of interest.

Final month, Deputy Prime Minister Heng Swee Keat additionally introduced that S$320 million in tourism credit can be given to Singaporeans in a bid to encourage home tourism.

He urged Singaporeans to take the chance to discover Singapore’s native tradition and heritage, nature, artwork, and structure.

How Klook Is Navigating The Pandemic

stb and klook partnership
Picture Credit score: Klook

Early this 12 months, the Hong Kong-based journey startup introduced measures reminiscent of layoffs to chop prices amid the pandemic.

Nonetheless, it managed to efficiently pivot into home-based experiences through the circuit breaker interval in Singapore, in addition to unique interactive excursions of well-known landmarks.

With the easing of lockdown measures in Singapore, Klook additionally reintroduced packages and reductions to spice up native tourism.

Marcus Yong, Klook’s vice-president of selling for Asia-Pacific, stated the agency hopes to assist companies construct collective demand and reignite the business.

“By means of this partnership, we hope to deliver again a way of pleasure and journey as locals discover their very own yard,” he added.

Featured Picture Credit score: Time Out


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