Categories: Apple

How a ‘Severance’ pop-up surprised rush hour New Yorkers

In a first of its kind promotion for Apple TV+, the cast of “Severance” appeared in character, working in a pop-up glass office at Grand Central Terminal.

L-R: Zach Cherry, Adam Scott, Britt Lower in the “Severance” popup in New York’s Grand Central

“Severance” has been a critical and popular hit since it started, and is already talked about so much that it probably doesn’t need promotion. But that’s what it got with an all-star stunt at New York’s Grand Central on January 14, 2025.

Apple has now released footage of the stunt, showing stars including Adam Scott, Britt Lower, and Zach Cherry, working in a replica of their “Severance” office set. Placed in a glass cube, the pop-up was big enough for four cubicles and some room to walk around the edges.

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Source: AppleInsider News

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