How a Single Tweet Can Destroy or Build your Brand Reputation

0
40

How a Single Tweet Can Destroy or Build your Brand Reputation

Let’s face it, Twitter may be poisonous (generally). A single tweet may be the start of progress or destruction to your model and profession.

Waking as much as a flood of notifications and tweets all about you.

One thing you tweeted some hours in the past or a day earlier than has turn out to be a trending subject.

Wow, you may have turn out to be well-known due to that single tweet.

Nevertheless it isn’t simple to cope with as a result of your profession and model picture are on the road.

That single tweet has ruined your picture and you might be on the mercy of others.

One thing you thought would possibly solely be seen to your two-digit followers has now gotten 1000’s of retweets and feedback.

Within the subsequent few hours, you obtain calls from household and pals.

A couple of days in, your boss calls to let you already know you’re fired. Okay, let’s not go this far, though it has occurred to lots of people.

 The time period for it – public shaming.

Wait a minute, I’m not telling you a fairy story right here, that is one thing that has occurred and can proceed to occur. And who is aware of, you could be subsequent!

Not a curse, a single tweet has ruined lots of people’s careers and types and has additionally helped lots of people.

Going to Africa, Hope I Don’t Get AIDS. Simply kidding, I’m White!

Public-Shaming-Brand-Reputation

That single tweet modified Justine Sacco’s life, possibly not for the perfect.

However the tweet she despatched simply making an attempt to make a joke or what you would possibly see it as, racism, or no matter, made her a laughing inventory.

And essentially the most painful side, you don’t plan for such a factor.

She had simply 174 followers when she posted the tweet.

However the individuals on Twitter determined to make the tweet catch fireplace.

The tweet obtained picked and retweeted by totally different influencers. Donald Trump additionally responded to the tweet and likewise supported the movement “Hearth Justine”.

Similar to you guessed, she was fired. And the important side is {that a} tweet led to that.

A tweet tarnished her picture and possibly her profession.

Okay, Do you continue to keep in mind Monica Foy?

Critical-Shaming-Brand-Reputation

“I can’t consider so many individuals care a few lifeless cop and NO ONE has thought to ask what he did to deserve it. He had creepy perv eyes…”

That was her single tweet that went viral additionally.

It was a tweet she made a few lifeless cop who was shot at the back of the top at a fuel station.

Whereas she may not have meant what she said within the tweet, as she revealed on NYMAG, that it was all a joke.

Whatever the motive or the which means behind the tweet, her rise to fame wasn’t a nice one. 

What in regards to the current one which occurred to the CEO of CrossFit?

Just lately this yr, the CEO of CrossFit began to pattern on twitter.

And the principle trigger was a single tweet he made about coronavirus and racism.

Not solely did lots of Twitter followers nail him on the platform, some even threatened Crossfit’s companions to give up their partnership with CrossFit.

And a few additionally vowed to by no means order a service from CrossFit once more.

I used to be additionally puzzled simply as you might be.

To chop the lengthy story quick, he resigned from his place.

Sufficient of that, what about companies which have been gained by way of a tweet? Or lives which have been modified for the higher by way of a tweet?

Tesla’s $40 Million Advertising and marketing Platform

Platform-Brand-Reputation

Questioning what that platform might be? Advertisements? No. The platform is none apart from Elon Musk’s Twitter account.

Every time there’s information or promotion for Tesla, Elon Musk has at all times tweeted about them.

And the perfect half is that the information and different media sources carry the tweet or promotion from his account and make it a headline for the totally different information shops.

So, even with out doing a press launch for merchandise and promotions, his Twitter account has at all times finished an ideal job.

Even for these not lively on Twitter, they are going to hear about his tweets by way of different media shops. So, a single tweet from his deal with is value hundreds of thousands of {dollars}.

And never simply his alone, lots of small companies are additionally successful companies by way of their Twitter account.

Influencers like Gary Vaynerchuk and Lewis Howes have continuously used their Twitter account to advertise their programs and packages.

Clearly, it’s working for them.

Wendy’s Free Nuggets

“HELP ME PLEASE. A MAN NEEDS HIS NUGGS”

Wendy-Free-Nuggets-Brand-Reputation

This can be a tweet made by Carter Wilkerson in 2017 about getting Wendy’s free nuggets for a yr. 

He requested Wendy’s, what number of retweets would it not price him to get a free rooster nuggets for a yr, they usually mentioned; 18 Million.

Clearly, Carter didn’t attain the 18 Million retweets however he surpassed 3.6 million retweets, and it is without doubt one of the most retweeted tweets ever.

He obtained his free nuggets for a yr. For Wendy’s, that was an enormous commercial for them.

Even those who don’t know Wendy’s earlier than, obtained to listen to about them due to the hundreds of thousands of retweets Carter introduced for them.

It’s a win-win for each. Wendy’s obtained an enormous promotion for his or her model whereas Carter obtained free nuggets for a yr.

Twitter because the New Press

Taking a deep look into how Twitter has negatively and positively contributed to companies and lives, it’s secure to name Twitter the brand new press.

However twitter being the brand new press doesn’t have a lot to do with you, proper?

It does.

In case you acknowledge the ability of Twitter to both destroy or develop lives and companies, you’ll know find out how to wield its energy.

As unhappy as it’s, lots of people have been publicly shamed simply due to a tweet. 

However we can’t neglect the variety of individuals which have been beautiful welcomed or companies which have been gained due to Twitter.

There are two sides to every little thing.

And that leads me to the ultimate query.

Is it okay to name Twitter the brand new press?

What are your ideas on this?

Visitor creator: Akinduyo Eniola is a content material marketer for rent and web researcher that writes about Saas, digital advertising, and entrepreneurship. He has been featured on CoSchedule, Teamgate, and few different Saas blogs.

LEAVE A REPLY

Please enter your comment!
Please enter your name here