How To Get Actionable Email Insights and Share Results… Fast


Getting an e mail constructed and out the door is a problem. Getting the reporting you want and sharing what you’ve discovered with different members of your group? That may be even tougher.

There’s no query that sharing what you recognize about your subscribers can assist your advertising and marketing group make knowledgeable choices in each facet of promoting, however generally that information will be arduous to see. You is likely to be utilizing a number of Electronic mail Service Suppliers (ESPs) that report on completely different metrics, or it may be almost unattainable to see an aggregated view of your campaigns to check them in opposition to one another. And even then, you continue to should put all of those numbers in an Excel spreadsheet to have the ability to share them with others.

Not anymore!

The most recent enhancements to Litmus Electronic mail Analytics make it simpler to get the e-mail insights you must enhance future campaigns and share these insights to drive success throughout your advertising and marketing portfolio. Right here’s what’s new.

Rapidly add beforehand used tags to e mail monitoring codes

When creating a brand new monitoring code, you already had the power so as to add tags to your Analytics report as a way to type your e mail campaigns by a selected tag.

Now, you’ll see beforehand used tags once you’re organising new monitoring codes. This new characteristic makes it simpler to use tags that you simply use typically—like “e-newsletter” or “2020” or “promotion,” for instance—saving you a small period of time that provides up over a number of monitoring codes and emails.

Group and examine campaigns to get the insights you want

Final 12 months, we launched Aggregated Reporting in Litmus Electronic mail Analytics, making it simpler than ever to view your entire emails in a single place and examine them to 1 one other to see which carried out finest.

However now, we’ve made e mail reporting even higher. Now you can create and save customized reviews, filtering your analytics by:

  • Opens within the final 30, 60, 90, and 120 days (or a customized date vary)
  • The title you selected to your monitoring code
  • Tags you added to your e mail

All Analytics view

You possibly can then type by date or opens to simply determine top-performing emails. It is a nice technique to drill all the way down to particular kinds of e mail campaigns. For instance, you may see how your newsletters have carried out all 12 months, or in case your summer season sale e mail carried out higher than your winter sale one.

Simply create and share reviews throughout the group to spice up visibility and collaboration

Any distinctive reporting view you create in Litmus Electronic mail Analytics will be saved as a customized report that you may return to repeatedly. Because the consumer who created the report, you may as well alter parameters or rename the report (or delete it) as wanted. Simply click on the one you want beneath “Your Saved Stories” on the left sidebar.

What if you wish to share these candy insights with the remainder of your group in a means that doesn’t contain plenty of handbook work? We’ve obtained that lined too.

Share your saved report

To share your report, click on “Share” within the prime proper nook of the saved report you’d like your group to take a look at. You possibly can share your reviews with any group member who has a Litmus login and analytics entry.

While you share a report along with your group members in Litmus, they are going to get an e mail notification that appears somewhat one thing like this:

Email notification for a shared report

Not solely will these customers get an e mail notifying them concerning the shared report, together with any notes you added, however they’ll additionally have the ability to entry shared reviews simply of their analytics dashboard beneath “Stories Shared with You” on the left sidebar—no want to return and discover that e mail repeatedly.

It’s time to research and share!

These enhancements to Electronic mail Analytics can be found now in your Litmus account.

Don’t have a Litmus account but? Begin a free trial or speak to a Litmus professional to get began.


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