How To Make Money As A Freelance Social Media Manager


Working from dwelling or whereas travelling is the last word dream for many individuals, together with myself. One such job that permits you to do that and work by yourself schedule is by being a contract social media supervisor.

Social media is among the prime ways in which companies, bloggers, and YouTubers can join with their viewers, and imagine it or not, many of those enterprise homeowners don’t have the time or power to concentrate on their social media.

That’s the place a contract social media supervisor is available in!

For a very long time, I used to be questioning precisely the way to grow to be a contract social media supervisor, however after graduating from college a couple of months in the past, I made a decision to lastly take the leap and be taught extra about this high-paying on-line job.

Over the previous few months, I’ve managed to make a couple of thousand {dollars} simply by being a contract social media supervisor.

Right here’s my professional recommendation and data on the way to earn cash as a contract social media supervisor!

What’s A Social Media Supervisor?

Since I began on this line of labor, I’m persistently requested: “what’s a social media supervisor?” Nicely, it’s fairly easy!

A contract social media supervisor helps to craft content material, write captions, achieve followers, and in the end handle quite a lot of social media accounts.

Some freelance social media managers will focus extra particularly in a particular area of interest, comparable to working with solely journey bloggers or sports activities companies, whereas others are extra basic.

One other method to be in a particular area of interest is to handle solely a sure social media account — comparable to Pinterest, Fb, Instagram, and so forth.

Social media managers additionally typically delve into different areas of labor to be able to curate content material for the accounts they handle. For instance, I’ve helped to create brief movies, taken photographs, created graphics, and extra for a few of the purchasers that I’ve labored with.

How To Change into a Social Media Supervisor

Not like numerous jobs as we speak, you don’t want a level to be a social media supervisor. Although I’ve a Bachelor’s Diploma in Media Arts and Graphic Design, I’ve by no means as soon as been requested by a consumer if I’ve a level.

A variety of the instruments it’s essential to grow to be a contract social media supervisor can shortly be discovered on-line by means of platforms like Skillshare or YouTube.

There are additionally numerous totally different programs created by profitable social media managers which you could take to just be sure you have all of the items obligatory to begin your corporation.

Although I studied communications and took a couple of programs on social media whereas at college, I nonetheless felt that it was value it to take a position $50 into a web based course by Latasha James to guarantee that I had all the best concepts about what is required for working with purchasers.

As an illustration, it’s essential to have an onboarding course of, a method to get passwords, a contract, a technique on your consumer to pay you, and likewise a social media scheduling device so that you just don’t must put up day-after-day manually.

freelance social media manager

There are all kinds of platforms that freelance social media managers may be answerable for. Most will select to be a basic supervisor, that means that they may also help out with Instagram, Fb, Twitter, LinkedIn, and Pinterest.

Nevertheless, if you wish to be seen as a specialist (which additionally permits you to cost much more cash since you’d be a possible professional in your area) then contemplate specializing in just one platform.

Select the platform that you already know greatest and that you just’ve seen probably the most success with and promote your companies with that information in thoughts.

To interrupt it down, listed below are simple, actionable steps on the way to grow to be a social media supervisor:

  1. Take a web based course or watch a free video on what social media managers do and the way they do it.
  2. Create your web site with a portfolio showcasing previous success on social media. This might even be on your personal weblog. The web site doesn’t must be fancy. Begin your web site utilizing this hyperlink and obtain a free course on the way to set it up the best method.
  3. Plan out your packaged companies and your charges. Are there particular platforms or niches that you just’ll be specializing in? Take a look at these in your business and see what the going fee is. 
  4. Give you a consumer onboarding course of. Think about how you’ll obtain passwords and set boundaries with a consumer such because the hours you’ll be accessible for them to succeed in out to you.

What Is The Job Description?

Truthfully, the job description of a social media supervisor can fluctuate relying in your skillset, and the wants of your consumer. Nevertheless, there are some issues on the whole that the majority freelance social media managers do for his or her consumer’s accounts.

The first function of a social media supervisor is to signify a model using the model’s voice and color scheme throughout social media channels to attach with a possible viewers, enhance gross sales, and improve general attain.

After all, the general targets for every consumer’s account is perhaps totally different.

A contract social media supervisor can be answerable for writing out the captions for every social channel, which might fluctuate relying on every platform. As an illustration, it’s not an incredible thought to put in writing the identical caption on Instagram that you just’d write on LinkedIn as a result of there are various kinds of customers on every platform. 

One of the time-consuming components of the job description of a social media supervisor is planning out the content material for the entire month by means of a content material calendar. That is normally finished a month upfront after which scheduled out forward of time.

 freelance social media manager salary

Freelance social media managers are additionally normally the primary level of contact in the case of customer support, despite the fact that you might not initially assume that!

Many individuals attain out to companies by means of direct messaging on every social media platform, so a social media supervisor must be ready to shortly reply with correct info in case a buyer has a priority.

The job description of a social media supervisor normally additionally contains some type of content material creation, except your consumer already has its personal content material that you need to use already.

Content material creation can include taking photographs, creating social media movies, designing graphics, and even repurposing content material out of your consumer’s weblog or different channels they put up on.

The very last thing {that a} social media supervisor does is present studies on the finish of every month to let the consumer know precisely how their social media campaigns did for the earlier month. That is important as a result of typically you’ll discover out that particular posts resonated together with your consumer’s viewers whereas others didn’t.

The place to Discover Social Media Administration Work

In the event you’re questioning the way to grow to be a contract social media supervisor, know that after you have the information and expertise, it’s comparatively simple to discover a consumer on-line!

It is a place that’s in excessive demand, primarily as a result of it may be time-consuming for smaller corporations to additionally concentrate on their social media presence along with all the things else that they’ve occurring.

freelance social media manager work

Listed here are some nice platforms for locating work jobs:

1. Upwork

I discovered my very first social media administration gig by means of Upwork, so I can’t suggest this platform sufficient! On Upwork, there are tons of people, bloggers, YouTubers, podcasters, and enterprise homeowners alike who’re asking for assist with their social media channels.

When making use of to jobs on Upwork, be sure to account for the truth that the platform does take 20% of your bill, and make sure you apply to positions which have lower than ten purposes to extend your possibilities of being chosen.

See Additionally: Methods to Make Cash On Upwork – An Professional’s Evaluate

2. Flexjobs

Flexjobs is one other wonderful place to seek out freelance social media supervisor gigs. This platform has tons of recent positions posted every day, all of that are jobs that help you earn a living from home, so it’s an incredible place to get began and start discovering potential purchasers.

Plus, FlexJobs hand screens each single posting to make sure there isn’t any spam or adverts — simply respectable corporations and job gives. Be taught extra about Flexjobs right here and enroll utilizing promo code NOMAD to obtain 30% off your membership.

See Additionally: How To Discover Reliable Distant Jobs with FlexJobs

3. Fiverr

On Fiverr, you because the freelancer get to create packaged companies and put up them. Then, purchasers will buy the service from you, and then you definitely get began together with your work.

Much like Upwork, Fiverr does take a proportion of your bill, nevertheless it’s excellent while you’re simply beginning in your freelance social media supervisor journey. Use it as a stepping stone to get some nice testimonials to make use of in your web site for future purchasers!

See Additionally: How To Make Cash On Fiverr – The Full Information

4. Freelancer

Freelancer is a web site the place purchasers put up jobs for issues that they need assistance with, which typically is social media administration.

All you must do is apply as you’d with a daily job and see for those who get chosen. This platform is fairly much like Upwork in that you just place your bid (or charges, normally hourly or fastened worth) which then opens up a possible consumer connection.

5. Fb Teams

Imagine it or not, however Fb teams are an incredible place to begin networking and assembly different individuals who may doubtlessly be your purchasers.

I’m in a couple of teams for small enterprise homeowners in my space, which permits me to attach with individuals in my neighbourhood who would possibly require my companies.

Usually, individuals in these teams will even put out a put up asking if anybody is aware of somebody who is perhaps fascinated about serving to out with social media or different jobs that you just’re certified to do. Then, you may shortly introduce your self and your companies!

Wage of a Social Media Supervisor

Although the wage of a social media supervisor really varies, in accordance with, the typical is roughly $51,000 per yr. This, after all, can change relying on a couple of components: your schooling, ability degree, duties, size of contract, and the consumer or firm.

As a contract social media supervisor, you may basically select whether or not you wish to use fastened pricing or hourly pricing. I’m right here to inform you that it’s higher to do fastened pricing in order that there are not any surprises on the finish of your contract.

For fastened pricing, you’ll wish to create totally different bundle ranges on your social media administration companies. For instance, listed below are what my packages appear like that I at the moment supply:

  • Package deal 1: $350 a month for 4 posts every week on one platform
  • Package deal 2: $500 a month for 3 posts every week on two platforms
  • Package deal 3: $650 a month for 3 posts every week on three platforms

After all, I embody totally different advantages for every tier, so bundle Three contains inbox administration on platforms, whereas bundle one doesn’t.

These are all issues to think about while you create your fastened worth companies. And, just be sure you additionally take into consideration what number of hours it’s going to roughly take you to finish the duties.

Ideas For Being Profitable as a Social Media Supervisor

As with every job, there are, after all, some issues to think about. To achieve success, you’ll wish to take the following tips and advise under consideration: 

Have An Onboarding Course of

It’s important to have some onboarding course of while you get new purchasers. I like to recommend making a consumer welcome packet PDF that you need to use and ship to every of your purchasers and embody details about your self, your corporation, your companies, your work hours, and so forth. Remember to set clear boundaries within the preliminary communication.

Keep Organized

With a number of purchasers to juggle, it’s essential to keep organized in some type or one other. Use a job administration system like Asana, ClickUp, or Trello. Give you a method to retailer all information on your purchasers on a platform like Dropbox, Google Drive, or my explicit favorite, Samepage.

Use An Inexpensive Social Media Scheduler

Sure, you may spend your time utilizing the built-in schedulers on platforms like Fb and Pinterest. Nonetheless, it’s extremely time-consuming, and you may usually solely schedule a certain quantity of posts at a time. Spend money on an all-in-one scheduler like MeetEdgar, Buffer, Later, Plann, or Planoly.

Comply with-By

As a freelancer, it’s crucial to follow-through. Your identify is just about on all the things that you just do, and you may’t disguise behind a bigger firm identify.

Remember that you’ve an actual enterprise counting on you and your work. In the event you ever can’t meet a deadline, let your consumer know and maintain strains of communication open.

Pay Consideration to Analytics

Creating studies on the finish of every month is crucial on your consumer, but additionally you. That is the chance so that you can reassess what’s and isn’t working on your consumer’s accounts.

A wonderful social media supervisor will discover the issues do and don’t work. In distinction, a profitable social media supervisor will make proactive adjustments to concentrate on the components that are working and cast off the components that aren’t.

Think about Working Ads

In the event you’ve been with a consumer for some time, contemplate shocking them with a small paid commercial comparable to a Fb enhance which you are able to do for as little as $10 for the entire day. It is a nice method to present your consumer what may doubtlessly occur in the event that they have been to pay a bit additional for ads on their very own.

Execs and Cons of Working as a Freelance Social Media Supervisor

Each job has its professionals and cons, which is one thing to remember for those who’d wish to grow to be a social media supervisor. Listed here are a few of the issues that I’ve discovered to be positives and negatives on this line of labor up to now.

Execs of Working As A Social Media Supervisor

1. Create Your Personal Hours

As a contract social media supervisor, you set your personal hours. Usually, you may be busy at first of the month when you’re planning and scheduling out the remainder of the month, and then you definitely’ll have a little bit of a break in the midst of the month.

2. Work in a Number of Niches

With this line of labor, you possibly can work with many varieties of enterprise, from trend and sweetness to espresso outlets and pet care. In the event you discover there’s a distinct segment that you just significantly love, you possibly can even contemplate specializing in it.

3. Be Inventive All Day Each Day

Social media managers genuinely get to make use of their creativity by means of quite a lot of totally different media, together with video, picture, and graphic design. It’s one of many issues that I really like most about it as a result of I can make the most of all of my expertise in a single job!

Cons of Working As A Social Media Supervisor

1. Purchasers Contacting Outdoors of Work Hours

I’ve had many social media purchasers attempt to contact me exterior of labor hours, particularly on weekends saying that they want one thing by that very subsequent Wednesday. For probably the most half, I don’t work on the weekends as a result of I take advantage of it as time to regroup.

Although it doesn’t typically occur, each every now and then, you would possibly get a consumer who doesn’t perceive your set hours. To repair this, make sure you remind your consumer of your accessible hours or give them a slight trace by solely responding throughout your accessible hours in the event that they proceed.

2. If You Make A Mistake, It Can Go Viral

Much like when you’ve got a profitable put up, it may go viral, the identical can occur for those who make a mistake. This may be really detrimental to the enterprise that you just’re representing, so that you wish to be sure you’re all the time double-checking your captions and the work that you just’re posting earlier than you hit the publish (or schedule) button.

3. It’s Time-Consuming

Many individuals would possibly attempt to be a contract social media supervisor as a result of they assume that the job is straightforward. Right here’s the reality: it’s not simple on a regular basis! Sure occasions of the month may be hectic, and also you all the time must be actively searching for extra purchasers as effectively.


Being a social media supervisor is a good gig for many who wish to get began on the planet of distant work. You don’t want a level and even any prior expertise. Social media administration is an effective way to get entangled with small companies in lots of niches. 

Be taught extra about different on-line jobs that you are able to do in our article right here. And, don’t overlook to take a look at FlexJobs which has quite a few social media administration gigs posted. 

*Pictures on this article have been sourced on Shutterstock — a web site crammed with royalty-free photos and movies. Be taught extra right here

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