How to Prepare for Gen Z as a Small Business Owner


Advertising and marketing Podcast with Jason Dorsey

Gen Z researchOn this episode of the Duct Tape Advertising and marketing Podcast, I interview Jason Dorsey a generational professional, guide, and co-author of Zconomy: How Gen Z Will Change the Way forward for Enterprise–and What To Do About It.

Jason wrote his first bestselling ebook at age 18. He’s President of The Middle for Generational Kinetics. Jason has led Gen Z, Millennial, and generational analysis on 4 continents. An acclaimed speaker, he has acquired over 1,000 standing ovations. Jason advises CEOs, company boards, VC and PE corporations on hidden generational tendencies uncovered by means of his distinctive analysis. He’s a Millennial, married to a Gen X’er, and so they have a Gen Z daughter!

Questions I ask Jason Dorsey:

  • How do you outline Gen Z?
  • What do firms must find out about Gen Z?
  • How is Gen Z leaving it’s mark?
  • As a small enterprise, how do you cater to Gen Z and Child Boomers?
  • Learn how to you earn Gen Z loyalty?
  • Blockchain – is that this the place Gen Z goes?
  • Is school nonetheless the primary path for Gen Z?
  • Because you wrote the ebook – what’s modified?  

Extra about Jason Dorsey:

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