How to Use PR to Build Credibility for Your Business


Advertising Podcast with Gloria Chou

PROn this episode of the Duct Tape Advertising Podcast, I interview Gloria Chou, former TV producer and U.S. Diplomat, and founding father of Gloria Chou PR.

Gloria has spent her whole profession utilizing numerous media to inform tales that create alternative and affect. She typically hear from founders doing unimaginable issues that the explanation they aren’t telling their story to a wider viewers is as a result of they suppose they “aren’t prepared but.”

As somebody who has labored extensively with early-stage founders and have gotten their tales into top-tier retailers such because the New York Instances and The Wall Road Journal earlier than they’re even funded or launched, she has found that that is the #1 limiting perception that stands between the place they’re now, and the place they want to go.

Her strategy to PR is unconventional and in contrast to something you’ve seen, as a result of she created them out of necessity. She has by no means labored at an company or by no means had business contacts or relationships with journalists when she started, and have by no means spent a penny on adverts or sponsored content material to today. She realized find out how to “hack” her personal PR by chilly calling/emailing 1000’s of editors and realized what works to create her profitable strategies she now teaches to early-stage founders.

Questions I ask Gloria Chou:

  • This present day what’s PR?
  • Has running a blog modified the position of accredited journalists?
  • How do you break via the muddle when pitching?
  • What position does a press launch play?

What you’ll study if you happen to give a hear:

  • The position of PR is to construct credibility
  • Find out how to join with journalists
  • Find out how to tailor your pitch
  • How press releases can flip into exclusives

Extra about Gloria Chou:

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This episode of the Duct Tape Advertising Podcast is delivered to you by SEMrush.

SEMrush is an all-in-one advertising instrument package that advertising consultants use to spice up their digital advertising efforts for his or her purchasers. SEMrush helps with website positioning, PPC, social media, content material advertising and market analysis. This instrument is extremely invaluable to Duct Tape Advertising and the work we do for our purchasers.

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