Immunity boosting wellness shot maker secures $13 investment | 2020-07-23


VENICE, CALIF. — Vive Natural, a producer of cold-pressed wellness photographs, has closed a $13 million Collection B funding spherical led by Monogram Capital with participation by Cambridge SPG and Powerplant Ventures. Vive plans to deploy this capital to increase its digital footprint, foster its innovation pipeline and make its plant-based merchandise extra accessible to customers nationwide, the corporate stated.

Based in 2015 by chief govt officer Wyatt Taubman, chief working officer Kyle Withycombe and vice chairman of gross sales JR Simich, Vive Natural affords a spread of wellness photographs formulated with a concentrate on boosting the immune system. The corporate works with a crew of holistic medication docs to develop its merchandise and makes use of cold-pressed expertise to extract juice from the roots, herbs and flowers utilized in its merchandise. Vive Natural photographs are natural, non-GMO, gluten-free and vegan and are available seven varieties: Immunity Enhance Unique, Immunity Enhance with Cayenne, Immunity Enhance with Elderberry, Wellness Rescue, Antioxidant Detox, and new Electro Restore and Vitality + Focus.

“We really feel so lucky to have discovered such distinctive companions in Monogram, Cambridge SPG, Powerplant Ventures and our roster of traders,” Mr. Taubman stated. “We’ve a strong product that we imagine in deeply, which is shortly changing into the go-to for immunity boosting in lieu of different conventional drinks, powders and complement options. We’re very pleased with what we’ve created and enormously worth the experience our traders will present on this subsequent stage of our enterprise as we glance to additional develop our on-line choices and discover new, distinctive methods to attach with customers at retail.”

Monogram Capital is a capital market firm centered on “creating the subsequent technology of class leaders by offering versatile capital, deep area information, entry to transformative trade relationships and strategic and operational experience,” the corporate stated. Monogram additionally has invested in Nation Archer Provisions, Koia, Olipop, 4th & Coronary heart and Kidfresh.

“Vive has tapped into an unbelievable alternative to supply customers with sustainably sourced, practical merchandise that promote and help wellness wants, whether or not that be concentrating on makes use of case for enhanced immunity, restoration, or vitality,” stated Jared Stein, co-founder and accomplice of Monogram Capital. “We’re thrilled to affix along with this pioneering model at this prescient time the place customers have by no means been extra centered on their well being and wellness wants and prioritizing their immunity. Led by an excellent crew, Vive is on the forefront of offering these wellness options in a handy, ready-to-drink format that buyers love and we look ahead to proceed supporting the model by their new improvements to come back.”

Cambridge SPG is a personal fairness, enterprise capital and actual property improvement agency that invests in “disruptive class main corporations” within the meals and beverage and CPG sector. Together with Vive Natural, the corporate has invested in As soon as Upon a Farm, Wild Pals, Foodstirs, Tosi Well being, Historical Vitamin, Highly effective Meals, Après, Matchabar, Owl’s Brew, Nona Lim, LIFEAID, HFactor, 4th & Coronary heart, Cece’s Veggie Co., Fashionable Pop and Tiesta Tea.

Powerplant Ventures is a development fairness fund that invests in plant-centric meals, beverage and foodservice corporations. Its funding portfolio consists of Past Meat, Apeel Sciences, Thrive Market, Nutriati, Rebbl, Beanfields, Hail Merry, Simply, Farmer’s Fridge and Ripple.


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