Influencer Qualities B2B Brands Look For

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B2B entrepreneurs say essentially the most important qualities they search for when selecting which influencers to work with are viewers relevance and subject-matter experience, in response to latest analysis from TopRank Advertising.

The report was primarily based on information from a survey performed between February 26 and April 26, 2020, amongst greater than 300 advertising and communications professionals who work for B2B corporations that interact in influencer advertising.

Absolutely 91% of B2B entrepreneurs say viewers relevance is among the most important qualities they search for in selecting an influencer.

Some 79% say material experience is among the most important qualities they search for.


Advantages of influencer advertising

Some 84% of entrepreneurs say a measurable profit from working with B2B influencers is model consciousness (reaching new audiences), and 69% say a measurable profit is lead era (delivering new contacts).

Prime actions with influencers

Some 87% of entrepreneurs say their B2B agency turns to influencers to collaborate on content material/present quotes, and 82% say their agency turns to influencers to advertise content material.


Influencer content material sorts

The preferred content material sorts B2B manufacturers collaborate with influencers on are weblog posts (83% accomplish that), movies (67%), webinars (64%), and interviews (59%).

Concerning the analysis: The report was primarily based on information from a survey performed between February 26 and April 26, 2020, amongst greater than 300 advertising and communications professionals who work for B2B corporations that interact in influencer advertising.

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