iPhone 16 sales surge as Pro models lose their edge
Apple’s iPhone 16 lineup is shaking up buyer trends, with recent buyers favoring affordability and practicality over flashy upgrades.
In the last month or so, more buyers have been opting for value-focused options instead of splurging on premium models. Data from the 2024 holiday quarter shows that while new Pro models perform well, base and older iPhones are gaining popularity.
According to data from Consumer Intelligence Research Partners (CIRP) for the December 2024 quarter, the iPhone 16 models collectively held a 68% share of U.S. sales, slightly surpassing the 65% share of the iPhone 15 models in the previous year. However, a closer look reveals notable year-over-year shifts in model preferences.
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Source: AppleInsider News
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