iPhone owners are replacing their devices faster than before
For years, iPhone owners have been holding onto their devices longer, but new data suggests that trend is shifting — at least for now.
A report from Consumer Intelligence Research Partners (CIRP) claims that more iPhone users retired their devices at a younger age in the December 2024 quarter compared to 2023. Specifically, 36% of buyers had owned their previous iPhone for two years or less, up from 31% in late 2023.
Meanwhile, fewer users held onto their phones for three years or longer. It’s not clear whether the CIRP report looks at iPhone buyers worldwide or just in the U.S.
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Source: AppleInsider News
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