Jeep Slashes Wagoneer and Grand Wagoneer Prices By Up To $7,000 for 2025

The Jeep Wagoneer and Grand Wagoneer might have some cool features, but their luxury-level price tags have made them a tough sell. Dealers have complained about slow sales due to the hulking SUVs’ MSRPs, while Jeep’s parent company, Stellantis, has seen a sales slump across the board. The automaker is hoping to stop the bleeding with lower prices for Jeep’s flagship SUVs, but the move doesn’t make them significantly more affordable.

The 2025 Wagoneer and Grand Wagoneer should start landing on dealers’ lots before the end of 2024. The Wagoneer received a $3,000 price cut to $61,945, while the Grand Wagoneer dropped $7,000 to $86,945. For those of you keeping count, those numbers are still a hell of a lot to pay for a Jeep or any other vehicle.

Despite dealers’ complaints, the Wagoneer and Grand Wagoneer have had a decent 2024, with sales increases of 79 and 25 percent through September, respectively. That said, much of that good news came from Jeep’s stronger-than-expected fleet sales, not purchases from the general public.

Jeep’s North American head, Bob Broderdorf, said, “Built to appeal to the heart of the full-size SUV market, the Jeep Wagoneer and Jeep Grand Wagoneer lineups are now even better equipped and more competitively priced for the 2025 model year. By lowering MSRPs as much as $7,000 and enhancing standard equipment, such as adaptive cruise control on the Wagoneer and a front passenger interactive display on the Grand Wagoneer, these vehicles have become even more compelling.”

[Images: Jeep]

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