Mike Rockwell, the Apple Vision Pro chief, has replaced John Giannandrea as the executive in charge of Siri, in an executive shakeup to try and rescue Apple’s flailing AI efforts.
The glacial rollout of Apple Intelligence and the lack of progress on Siri has not been a good look for Apple over the last year. Now, Apple is making a big change to get things back on track.
In an announcement to Apple employees due this week, AI lead John Giannandrea is being shifted out of his position, reports Bloomberg on Thursday. CEO Tim Cook has apparently lost confidence in Giannandrea’s ability to execute on Siri’s product development, so he is being replaced.
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