“She mentioned, ‘Do you perceive what is predicted of you? Do you perceive how a lot you may have? Do not disappoint,’ and I used to be like, ‘I’ve gotta work exhausting to not disappoint,'” Ford says.
Ford has a imaginative and prescient for Land O’Lakes. She needs to remodel folks’s perceptions of the butter and cream firm and refocus consideration on the efforts it is making within the ag-tech area.
“My imaginative and prescient is to proceed to spend money on know-how,” she says. “It’s a must to have agility. E-commerce and e-business and know-how is disrupting all industries, together with agriculture, and there is a possibility when you may have an insight-driven, technology-focused firm, as I consider Land O’ Lakes is.”
The way forward for Land O’Lakes
“Grain farmers, growers, and producers throughout the US are all affected by the uncertainty churning round commerce negotiations and retaliatory tariffs,” Ford says. “Export market entry is crucial to those farmers and the agriculture trade and we’re seeing a slowdown as a result of uncertainty within the commerce setting.”
Ford says she’s spoken with soybean farmers and others involved with the tariff politics.
“What I might inform you is that our farmer members are supportive in understanding that the administration is attempting to do one thing on mental property theft,” she says. “They wish to guarantee that they’ve applicable commerce agreements, and I feel that they are supportive.”
Greater than the rest, she says, these farmers want decision and readability — shortly.
“Time is crucial,” she says. “So then what’s a very powerful factor the administration can do? They’ll transfer with velocity and resolve these commerce points and resolve these tariff points.”
Being a primary
When the announcement about Ford’s promotion to CEO went out, the press launch celebrated her achievements, but it surely made no particular point out of an vital “first” in Fortune 500 historical past.
With Ford’s promotion, she grew to become the primary overtly homosexual feminine CEO to guide a Fortune 500 firm.
Within the months since, she’s heard from folks about how a lot that “first” has meant to them.
“Folks have come as much as me and mentioned, ‘Thanks,'” she says. “And it is not simply the LGBTQ neighborhood, it’s simply folks of their regular life saying, ‘Thanks for being your genuine self and inspiring others to do this.'”
Ford says she’s by no means confronted discrimination in her profession, however she’s positively thought-about its potential affect on herself and her household.
“I had made deliberate choices for some locations the place I felt as if it might not be as pleasant,” she says. “I mentioned, ‘The job appears nice. You are an exquisite chief. I can not be right here as a result of I do not suppose this can be nice. My partner is a girl, and I’ve a daughter.”
On that path to the C-suite, she calls again to an vital lesson, but once more from her mom: “Beth, if you would like one thing, ask for it.”
“You count on you are going to be acknowledged since you’ve completed the exhausting work, and that is not truly the way it all the time occurs,” Ford says.