Toronto-born cosmetics big MAC introduced Lisa (Lalisa Manobal) from Ok-pop woman group Blackpink as its latest international model ambassador immediately. The information is fairly main, contemplating Lisa is the primary feminine Ok-pop star to land the function with the corporate.
Of her appointment, Lisa – who wears the Powder Kiss Lipstick in Mull it Over in her first marketing campaign picture – stated in a launch, “I’ve at all times been a giant fan of MAC! I like how the model turns make-up right into a type of self-expression which at all times provides me nice confidence on stage,” including that she is “excited to ask and empower extra audiences” by means of the partnership with the model “as we each have individuality and variety at our core.”
Drew Elliott, the senior vice chairman and international inventive director for MAC, stated in a launch that’s the star’s “unparalleled expertise and daring, fashion-forward type [that] make her the proper selection for MAC. At all times assured and by no means one to shrink back from dangers, she embodies our dedication to celebrating individuality and self-expression above all else.” Sharing the information by way of Instagram, MAC added that it has “so many main surprises in retailer” for Lisa as a part of her function.
Along with fronting campaigns and numerous as but undisclosed tasks, the partnership may even see the Blackpink star – who has over 40 million followers on Instagram – “work with MAC make-up artists to showcase her signature appears to be like, share magnificence secrets and techniques, skincare regimes and life-style with MAC followers.”
Though this marks the star’s first main magnificence function, she has beforehand appeared in entrance of the lens for Bvlgari (for whom she was not too long ago named an envoy) and Celine. In reality, she was the primary ambassador chosen by Hedi Slimane after he took the reigns on the French style home.