Litehouse acquires plant-based pasta brand | 2020-09-11


SANDPOINT, IDAHO — Litehouse, Inc., maker of refrigerated salad dressings, dips, sauces and extra, has acquired Veggiecraft Farms, a Los Angeles-based producer of pasta options formulated with cauliflower flour, lentil flour and pea flour. Monetary phrases of the transaction weren’t disclosed.

Over the previous 12 months, Litehouse has made strategic strikes to increase its footprint into totally different sections of the grocery retailer. Efforts have included the introduction of Inexperienced Backyard Freeze Dried Herbs within the spice aisle and at acquisitions of Sky Valley and Organicville manufacturers, which provide shelf-stable sauces and condiments within the heart of the shop.

“The acquisition of Veggiecraft Farms is the most recent growth in our long-term technique to concentrate on class growth and supply customers handy, memorable house cooking experiences,” stated Kelly Prior, chief government officer and president of Litehouse. “We’re beginning to see a major enhance in client demand for plant-based choices and this acquisition will present a basis for us to develop a portfolio of merchandise with the plant-based client in thoughts. Exterior of this acquisition, we are going to proceed to place an elevated concentrate on constructing out our plant-based choices throughout a number of areas of the grocery retailer.”


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