Litmus Live 2020: Get Ready for the Best Week Ever


Litmus Reside Week, our digital e-mail convention, is simply 4 days away—and we hope you’re excited! It’s not too late to see for your self what all of the hype is about. Up your e-mail recreation, geek out, and have enjoyable with your fellow e-mail comrades. Without cost. So be a part of us September 14-18, 2020, and prepare for the very best week of your e-mail life. The FOMO is actual with this one.

We couldn’t say it higher than E mail Advertising Strategist Jeannette Castañeda:

Clear your calendar for these can’t-miss classes

Every day September 14-18, we’ll have a mixture of dwell and on-demand classes to suit your schedule. The on-demand classes can be accessible on their particular day solely after which later despatched to all Litmus Reside Week registrants together with the dwell session recordings. So no worries in case you miss some or all of Litmus Reside Week—simply ensure to register so you may entry the recordings later!

Right here’s a peek of a number of the keynotes we’re tremendous enthusiastic about (and you need to be, too):

Ann Handley headshotHow To Create an E mail E-newsletter Individuals Will Clear Their Calendars To Learn: 7 Classes From the Previous 7 Months With Ann Handley
Monday, September 14, 2020, at 12pm ET
Ann Handley is a famed digital advertising and marketing pioneer and can grace us along with her greatest suggestions, secrets and techniques, and examples that will help you create and write an e-mail e-newsletter that will get actual ends in 2020. And you realize we may positively use extra of that proper now.

Tamsen Webster headshotGetting the Inexperienced Mild: How To Construct Messages Individuals Say Sure To With Tamsen Webster
Tuesday, September 15, 2020, at 10am ET
Tamsen Webster discovered a option to change how folks see, and what they do in consequence. She’ll share her secrets and techniques on how one can analyze your messages for the “crimson lights” so you may flip them into “inexperienced lights.” Prepare for a complete lot of YES out of your viewers.

Tom Fishburne headshotLook, Squirrel! Past the Shiny New Factor To the Advertising Mindset for the Fashionable Digital World With Tom Fishburne
Thursday, September 17, 2020, at 1pm ET
Don’t miss this enjoyable keynote with Tom Fishburne of Marketoonist. He’ll use cartoons to point out how manufacturers can join and have interaction in moments that matter, specializing in the appropriate information and mindset to take full benefit of e-mail. That’s why we’re right here, proper?

You should definitely try the full agenda and the short record beneath so you realize all the things to look ahead to…

Monday, September 14, 2020

Monday’s dwell classes:

  • 11am ET: Kickoff & Welcome with our very personal CMO, Melissa Sargeant
  • 12pm ET: The right way to Create an E mail E-newsletter Individuals Will Clear Their Calendars to Learn: 7 Classes From the Previous 7 Months With Ann Handley
  • 1pm ET: On-line Instruments, Offline Conversions: How Policygenius & Redfin Discovered Success
  • 2pm ET: Reside Optimization: E-newsletter Version

Monday’s on-demand classes:

  • E mail for Enterprises: A Hearth Chat With Capital One
  • Correct Grammar Ain’t At all times Correct: Writing What’s Greatest for Your Viewers
  • Constructing a E-newsletter That’s Unusual and Great
  • Overlays and Absolute Positioning in E mail
  • Utilizing All Channels in Live performance
  • Increasing E mail’s Relevance for Gen Z (and No matter Comes after Z?)
  • What Occurs When the Doorways Are Shut: A Hearth Chat With the Adler Planetarium

Tuesday, September 15, 2020

Tuesday’s dwell classes:

  • 10am ET: Getting the Inexperienced Mild: How To Construct Messages Individuals Say Sure To
  • 11am ET: Designing Emails for Fairness & Inclusion
  • 1pm ET: Optimizing the Gross sales & Advertising Partnership: A Hearth Chat With Outreach
  • 2pm ET: Reside Optimization

Tuesday’s on-demand classes:

  • What Alexa Can Study from E mail Entrepreneurs
  • E mail Workflow: Extra Than Only a Course of
  • Strategizing E mail Advertising In direction of Your Advertising Objectives
  • Proactivity for the (Deliverability) Win!
  • Why Your Deserted Cart Emails Are Abandoning You
  • Bettering Your Manufacturing Course of With an E mail Design System
  • An E mail Marketer’s Blindspot

Wednesday, September 16, 2020

Wednesday’s dwell classes:

  • 10am ET: Going Agile: The New Commonplace for E mail Effectivity and Success
  • 11am ET: Interactivity Insights: A Hearth Chat With Salesforce
  • 1pm ET: The Conversational Case Workshop: How To Script the Tales That Promote Concepts
  • 2pm ET: Reside Optimization

Wednesday’s on-demand classes:

  • Classes Discovered: How To Create a Profitable E-newsletter on the Fly
  • Centralized Communication in Greater Educations—Professionals and Cons
  • Course of Makes Good (At Least in E mail)
  • Snip It Earlier than You Ship It
  • Model Safety By way of Supply Management & Steady Deployment
  • The Proper Content material, the Proper Channel, the Proper Time: A Hearth Chat With Unbiased Femail
  • Dynamic Content material & Personalization
  • Supporting E mail in Your MarTech Stack: A Hearth Chat With SAP

Thursday, September 17, 2020

Thursday’s dwell classes:

  • 10am ET: Do E mail Subscription Pop-ups Work?
  • 11am ET: Trigger and Impact: A Hearth Chat on Inclusivity in Advertising with Kevin Tyler
  • 1pm ET: Past the Shiny New Factor to the Advertising Mindset within the Digital World
  • 2pm ET: Reside Optimization: Interactivity Version

Thursday’s on-demand classes:

  • AMP Up E mail Interactivity To the Subsequent Degree
  • CSS Artwork in E mail
  • Dropping the Tag: Information Visualization With out Photographs
  • Emails Carried out Proper: 3-Step Course of To Conversion
  • Select Your Personal Journey: Prospecting Or Personalization With out Information
  • Make Each E mail a Unicorn
  • Utilizing E mail as a Digital Venue
  • Panel Dialogue: E mail Advertising within the Nonprofit World

Friday, September 18, 2020

Friday’s dwell classes:

  • 10am ET: The Elements That Have an effect on E mail Deliverability
  • 11am ET: Changing into a Personalization Hero With AMPScript
  • 1pm ET: Litmus Certifications and E mail First Award Winners

Friday’s on-demand classes:

  • Braveness to Fail: Why & How To Take Smarter Dangers in Your E mail Copy
  • Scrappy & From Scratch: Constructing an E mail Manufacturing System as a 1-Individual Group
  • Three Issues To Hold Your Subscribers Engaged When They’re Distracted
  • Increasing Interactive Strategies

Don’t miss out on all of this superb content material. Join Litmus Reside Week totally free. And in case you can’t make it, register anyway, and we’ll ship the recordings to you later.

See you in only a few days!


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