Lumon Terminal Pro in Apple’s online store is a master-class on media marketing
Apple offering a Lumon Terminal Pro from the Apple TV+ hit “Severance” is the kind of 360-degree cross-promotion that all the other streamers — except one — could only wish for.
Back in the ’80s, the marketing buzzword of the day was “multimedia.” But at the time, it was just a buzzword because what it really meant was that a film or a TV show would have a novelization.
Just as they had before, just has they have since.
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