Making Homework Fun: How This S’porean Built An Edtech App With 30K Student Users Daily


Koobits, an edtech startup, has to show off its servers between 10pm and 6am to cease its college students from doing work previous their bedtime.

“We acquired complaints from dad and mom,” remarks Stanley Han, the CEO and founding father of KooBits.

The key to their reputation? Not like different digital instruments utilized in schooling, KooBits isn’t constructed for adults. It’s constructed for youngsters.

The web studying platform makes use of a mixture of gamification and community-based studying to make studying enjoyable. Youngsters log onto and use the platform of their very own accord.

So far, KooBits has additionally served over 361 faculties from Singapore, Malaysia, Indonesia and the Philippines.

The edtech startup has one of many highest site visitors charges in its product class — at the very least 200,000 customers go to it month-to-month.

Nevertheless it wasn’t too way back that Stanley was considering promoting off their furnishings simply to make ends meet.

KooBits Doesn’t Require Grownup Supervision

KooBits began off constructing English e-books to assist kids enhance their writing abilities in 2007.

Regardless of early traction, points with the enterprise mannequin and advertising technique meant that the edtech startup didn’t take off.

“We misunderstood the market dynamics in Singapore,” Stanley admits.

By 2014, Koobits needed to wind down its operations for his or her e-book. The workforce went on to restructure the corporate and construct a set of different edtech merchandise.

Nonetheless, Koobits quickly burned by buyers’ funds and S$300,000 price of non-public financial savings raised to maintain the corporate afloat.

Stanley Cling, CEO (left) and Eugene Jiang, CTO (proper) of KooBits / Picture Credit score: KooBits

Then, shock orders price S$87,000 got here in for Koobits’ math program from 5 main faculties. The subsequent day, S$25,000 in buy orders got here from one other two faculties.

Inside two months, KooBits acquired near S$250,000 in buy orders. They’d inadvertently uncovered the appropriate product-market match.

A principal informed me that each morning, at the very least 50 corporations can be making an attempt to pitch merchandise that lecturers might use in classes.

However a trainer’s time is restricted — corporations (that pitch merchandise which require time-investments) gained’t get by.

– Stanley Han, CEO and founding father of KooBits

Not like different edtech startups, KooBits constructed a math product that didn’t require grownup supervision, the place kids might work independently.

KooBits Is Gamifying Homework

“As we speak’s textbooks are constructed for lecturers to show, not college students to learn,” Stanley explains.

To empower self-directed studying, KooBits “redesigns content material within the language of youngsters,” repackaging Singapore’s internationally-ranked maths syllabus in a format that incentivises impartial studying.

koobits edtech
Picture Credit: KooBits

KooBits is a web based studying platform that college students can use in class or at house, and is accessible for each faculties and people on a subscription-based plan.

KooBits at the moment prices simply S$12 per baby in Singapore, with 35 per cent off on its annual plans. The plan supplies customers with a vast entry to Main 1 to six syllabus.

College students achieve entry to worksheets and video tutorials, rewards and occasions, and a syllabus derived from high faculties. Dad and mom are additionally in a position to observe their kids’s studying progress in-app.

The platform personalises the training expertise through the use of AI and massive knowledge to conduct diagnostic assessments on college students.

Greater-order pondering and problem-solving abilities are additionally cultivated by KooBits’ vibrant retinue of practices and video classes. The secret is to groom the subsequent technology of impartial thinkers.

The platform additionally depends on gamification to incentivise college students to observe math of their very own accord. College students are given rewards for finishing duties and faucet on peer-to-peer studying networks.

koobits edtech
Picture Credit score: KooBits

The edtech startup encourages college students to method one another to kind groups or spar on math issues in pleasant on-line competitions.

In the course of the June college holidays, KooBits held an open competitors, with over 5 million questions submitted throughout the occasion.

Covid-19 Is Accelerating The Edtech Trade

Edtech startups like KooBits is changing into more and more essential in an period the place kids are disadvantaged of their schooling throughout lockdowns.

In keeping with UNESCO, over 1 billion learners worldwide have been affected by the outbreak of the pandemic, with 132 country-wide college closures. Many faculties in Southeast Asia stay closed or solely partially open.

Edtech options might flip distant studying into the “classroom of the long run.”

Because the outbreak of Covid-19, the expansion trajectory of edtech is predicted to triple throughout the decade, from US$107 billion in 2015 to US$325 billion in 2025.

KooBits obtained off to a tough begin, however has been rising at 200 per cent year-on-year for the previous three years. The Covid-19 pandemic has accelerated their growth and Stanley expects the edtech to interrupt 200 per cent in 2020.

Nonetheless, edtech startup has to compete with different widespread industries.

“There’s a scarcity of funding, and a scarcity of enterprise capitalists in comparison with sectors like e-commerce,” Stanley observes.

koobits edtech singapore
Picture Credit: KooBits

For an edtech startup, that capital injection is a pre-requisite for hiring top-quality expertise to construct applications and platforms.

“We’d like the equal of Google and Fb (software program) engineers. My very own engineers are paid twice my very own wage,” he feedback.

Resolving The Trainer Scarcity

Regardless of the capital and expertise shortfall, KooBits has declared that it’s trying into abroad expansions.

Such a enterprise requires “beginning over” in each market they enter, with a view to cater to localised schooling wants, says Stanley.

KooBits will likely be launching localised content material in Bahasa Indonesia and Mandarin Chinese language to cater to international language talking audiences. The startup will even be increasing the suite of topics taught on KooBits.

Despite the variance in market dynamics, Stanley appears assured that KooBits will likely be well-received, stating that the issues the startup addresses are homogenous throughout markets.

“Each college lacks good lecturers. Generally, coaching or hiring one is unimaginable — even with good cash. Good lecturers aren’t cell.”

“If we are able to create one thing for college kids that don’t want grownup supervision … and provides that knowledge to lecturers (wouldn’t that be perfect)? Individuals didn’t imagine us. They thought youngsters would slack off, however it labored.”

Featured Picture Credit score: KooBits


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