Royal Enfield offered 40,334 motorycles in July 2020—indicating a sequential progress of 5.96% and a decline of 25.56% from the year-ago interval. The 2-wheeler arm of Eicher Motors Ltd. had offered 38,065 items in June 2020 and 54,185 items in July 2019.
- Gross sales of upto 350cc bikes fell 19% year-on-year to 36,384 items.
- Gross sales of 350cc+ bikes fell 57% year-on-year to three,950 items.
- Exports fell 52% year-on-year to 2,409 items.
Nonetheless, Royal Enfield claimed that its Interceptor 650 was the highest-selling motorbike within the U.Ok. over the previous 12 months, with the Himalayan coming in at fourth.
Eicher Motors expects elevated demand for two-wheelers within the aftermath of the pandemic, as individuals are prone to shun public transport as a consequence of concern of an infection.
Royal Enfield is witnessing a robust preliminary buyer curiosity with the gradual easing of the lockdown, Eicher Motors’ Managing Director Siddhartha Lal mentioned within the firm’s annual report for 2019-20. “We estimate elevated demand for private transport and two-wheelers as individuals can be cautious of utilizing public transport. This we consider will augur properly for us and for the trade as an entire,” Lal mentioned.
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Royal Enfield, he mentioned, continues to make concrete inroads to develop its retail community, whereas additional strengthening its provide chain and vendor ecosystem.