Nintendo 3DS, 2011-2020: Its strange life, quiet death, and the potential end of a mobile gaming dynasty


Nintendo confirmed this week that it has discontinued manufacturing on all present fashions of the 3DS household of transportable gaming techniques, which ends the platform’s life cycle after 9 years.

The 3DS goes out with a whimper. Nintendo has made no official bulletins on the topic at time of writing; as a substitute, Nintendo quietly adjusted its Japanese web site in some unspecified time in the future to notice that every one present fashions of the 3DS have been not obtainable. No one seen the change till a couple of days in the past, when the information broke by way of Japanese gaming Twitter. Nintendo of America, headquartered in Redmond, Wash., subsequently revised its web site to take away all point out of the 3DS, apart from some help documentation. It’s all simply gone now.

It’s a wierd finish to a wierd experience for the 3DS, the most recent and probably final of Nintendo’s devoted handheld gaming units. Nintendo’s transportable techniques have been a cornerstone of the video games business for simply over 30 years; of the highest 10 best-selling consoles of all time, as of 2020, 2 of the highest three are Nintendo portables. A number of of Nintendo’s greatest franchises, similar to Pokemon and Fireplace Emblem, both started on the portables or made a reputation for themselves there.

Beginning in 1989, with the discharge of the unique “grey brick” Recreation Boy, Nintendo had a virtually unbreakable hammerlock on the hand held gaming area. A couple of firms have tried to interrupt into that finish of the market through the years, however most of these competing techniques, such because the Wonderswan or Neo Geo Pocket Colour, are actually historic footnotes.

Sega managed to pose a problem to Nintendo within the 1990s with the Recreation Gear, a extra highly effective system that provided a full-color backlit display, which homed in on one of many authentic Recreation Boy’s most infamous weak spots. The Recreation Gear’s quick battery life and restricted software program library proved to be sticking factors, however it was nonetheless a modest success. Its successor, the 16-bit Nomad, was doomed at debut by the infamously poor decision-making that was a Sega hallmark within the ’90s, in addition to the North American debut of Pokemon Pink and Blue on the Recreation Boy. It’s since developed a fanbase within the retro-gaming neighborhood, and is a prized discover amongst collectors.

The strongest competitor Nintendo ever had was Sony’s PlayStation Transportable, a versatile gadget that might play its personal trademark optical discs. It premiered in 2004, and whereas its preliminary MSRP of $249.99 proved to be a stumbling block, it was instantly enticing to a tech-enthusiast crowd. Sony appeared to need to use the PSP to open a brand new entrance in movie distribution, and provided a complete line of films on Common Media Disc (UMD) for play on the system. Gadget fiends additionally appreciated the PSP for the convenience with which it might be hacked, which let gamers set up customized firmware and use PSPs as transportable, high-storage emulation or media platforms. The PSP would ultimately be retired in 2014 after a profitable run, promoting 80 million items throughout its life cycle; its successor, the 2012 PlayStation Vita, attracted a small fervent fanbase, however couldn’t compete with the then-mature cellular gaming market and offered a fraction of what the PSP had.

Even when Nintendo appeared prefer it was completely adrift with its residence consoles—for instance, see the GameCube’s sluggish launch schedule, or the constant gross sales failure of all main third-party titles on the Wii—it at all times had its handhelds to maintain the lights on. For lots of its clients, Nintendo merely is handheld gaming… or reasonably, it was at one level.

The rise, additional rise, sudden fall, and sluggish climb again up

What ultimately started to chip away at Nintendo’s dominance wasn’t anybody explicit mistake by the corporate, however as a substitute, was simply the march of expertise. As smartphones started to turn into a viable gaming platform within the late 2000s and early 2010s, it grew to become much less enticing to shoppers to hold a second gadget with them only for the aim of leisure.

Even so, the Nintendo DS was nonetheless a large hit within the 2000s. It had a singular dual-screen design—therefore the acronymic title—with one typical monitor and one touchscreen with a stylus. There wasn’t the rest fairly prefer it in the marketplace, and it had a bumper crop of video games that took benefit of the DS’s options to ship experiences that weren’t obtainable anyplace else.

Whether or not it was Nintendo’s personal first-party titles, like Mario Kart DS and Pokemon Black and White, or robust third-party choices similar to Phoenix Wright and Castlevania: Portrait of Break, it was value any fanatic’s time to have a DS in the home.

The DS additionally noticed the beginning of the Mind Age collection from Nintendo, a group of minigames that have been designed by a Japanese neuroscientist to fight the consequences of ageing on the human mind. As with the Wii, this bought loads of DS techniques into the fingers of people that ordinarily wouldn’t have owned a gaming system in any respect.

One other robust informal hit was Shigeru Miyamoto’s Nintendogs, a simulator geared toward Japanese gamers who didn’t have the dwelling area for their very own pets, which provided the flexibility to call, stroll, groom and play with a digital pet. The venture arose from Miyamoto’s personal experiences as a brand new pet proprietor, and in addition led to a brand new official Nintendo coverage the place Miyamoto wasn’t allowed to speak in public about his new hobbies anymore.

Nintendo had made loads of good strikes with the DS, and it had paid off, with a peak of round 31.1 million DS items offered in 2009. (You may make an argument that Nintendo’s fixed, incremental {hardware} upgrades do fluff its gross sales numbers–there’ll at all times be some madmen who personal 4 iterations of the identical console, simply to have them–however 31 million is 31 million.)

Naturally, that meant Nintendo would ultimately launch a follow-up to the DS, and did so in March of 2011 with the 3DS. It saved the identical dual-screen design, whereas including a digital storefront (which the DS didn’t have till its third mannequin, the DSi), a ton of bonus apps, full backwards compatibility with DS video games, and most crucially, the flexibility to show 3D results on its high display with out the necessity for the participant to put on particular glasses. On paper, the 3DS was a slam dunk.

It promptly bombed.

There have been a number of elements that went into that. Probably the most mentioned amongst them was the 3DS’s MSRP at launch, US$250, which was the best value that the corporate had ever hooked up to a handheld system. Many shoppers balked on the price, significantly when the identical cash might be used to purchase a number of dozen cellular video games for units that many shoppers already had mendacity round. The launch mannequin of the {hardware} was additionally weirdly small, which made it uncomfortable for adults to play for lengthy durations of time with out struggling hand cramps.

The stereoscopic 3D impact was heralded as a formidable piece of expertise, albeit one which precipitated eye fatigue a lot sooner than typical 2D photos do. Nintendo went as far as to connect a warning to all 3DS merchandise that youngsters below six years of age shouldn’t play the 3DS in any respect, since their eyes are nonetheless growing. That took a serious a part of Nintendo’s goal demographic—younger youngsters and their dad and mom—off the desk for its product launch.

Lastly, the 3DS initially shipped with a notoriously weak launch lineup, with none of Nintendo’s trademark franchises to be discovered. In truth, the highest-profile recreation of the lot was a port of Capcom’s year-old Tremendous Road Fighter IV. It was an ideal storm of unrelated, unforced errors.

Crawling from the wreckage

In July of 2011, Nintendo tried to stem the bleeding with a value minimize, reducing the 3DS’s preliminary MSRP from $250 to $170 in North America. It didn’t fairly work, and the 3DS continued to promote beneath expectations. This was coupled with sluggish gross sales for Nintendo’s Wii-U console, which launched in 2012 with a weak launch lineup and notoriously poor advertising and marketing. This led to Nintendo struggling a downturn that may final for the subsequent couple of years, till the launch of Satoru Iwata’s common Amiibo venture—a collection of collectible toys, which might be digitally linked to Nintendo titles to unlock in-game bonuses—pulled the corporate out of its total doldrums.

The 3DS XL went a good distance in direction of fixing points with the 3DS’s notoriously flawed launch model, that includes what what was then the biggest display on any Nintendo transportable system. (trailer screenshot)

In the meantime, the 3DS made incremental however regular enhancements. The launch mannequin was rapidly up to date with the 2012 launch of the Nintendo 3DS XL, which was nonetheless costly at $200, however was a definite ergonomic enchancment. Nintendo additionally started to embrace the digital video games market, with each first- and third-party video games changing into digitally obtainable within the 3DS’s eShop by late 2012. This ended up together with all kinds of Nintendo’s previous classics, together with a 3D remake of its basic recreation The Legend of Zelda: The Ocarina of Time. Over the subsequent few years, Nintendo would use the 3DS to showcase its again catalogue, introducing a brand new era of gamers to lots of the video games that put Nintendo on the map within the first place, together with Earthbound, Chrono Set off, and The Legend of Zelda: Majora’s Masks.

The system additionally regularly acquired a good library of authentic first- and third-party video games. Nintendo introduced out Mario Kart 7 by December of 2011, which quickly grew to become the one best-selling title on the system; it additionally introduced new Pokemon video games to the 3DS in 2013, 2014, and 2016, every of which offered effectively over 12 million copies. 2012 noticed the discharge of the much-anticipated Child Icarus: Rebellion, an bold third-person shooter that offered over 1,000,000 copies, in addition to Animal Crossing: New Leaf, a conveyable installment within the then-new, notoriously addictive life simulation collection.

Fight in 2012’s Fireplace Emblem Awakening, the 3DS recreation that saved its collection. (Official Nintendo screenshot)

The 3DS additionally gave the Fireplace Emblem collection a brand new lease on life. The technique franchise had been working since 1990, however was hardly ever localized for launch in territories exterior of Japan. The video games have been notoriously troublesome and unforgiving, which restricted their viewers to a small core of fanatics, and Nintendo was on the verge of canceling Fireplace Emblem fully. 2012’s Fireplace Emblem Awakening on the 3DS was a hail-Mary by its builders, which adjusted the collection’s issue downwards in an try to attract in a extra informal viewers, and it paid off, to first rate gross sales and excessive important acclaim. If Awakening hadn’t succeeded, it could’ve killed its franchise; as a substitute, Fireplace Emblem is now one in every of Nintendo’s tentpole collection, with the 2019 follow-up on Change, Three Homes, transferring virtually three million items.

A giant third-party success for the 3DS got here courtesy of Capcom’s Monster Hunter franchise, which is kind of precisely what it sounds prefer it must be; the video games function cooperative-play looking expeditions, the place gamers work collectively to carry down fantasy creatures and harvest them for meat, hides, and crafting supplies. Whereas Monster Hunter had been profitable on the PlayStation 2 and Wii, it was a phenomenon on the 3DS, promoting roughly 12.5 million copies throughout three video games. Due to that hype, Capcom’s 2017 follow-up Monster Hunter World was a smash hit, quickly changing into the one best-selling recreation within the firm’s prolonged historical past.

By 2017, Nintendo had managed to evolve the 3DS right into a modest success. As its video games library and base {hardware} improved, the market responded, with excessive total gross sales within the years following its debut. It hit its total peak in 2013, with virtually 14 million items offered worldwide, though its momentum slowed again down thereafter. It wasn’t as monstrously common because the DS had been at roughly the identical spot in its life cycle, however the DS additionally hadn’t been competing towards an intensifying cellular video games market.

Nonetheless, the Nintendo Change additionally got here out in 2017, and in the long term, doomed the 3DS. Nintendo appeared initially joyful to attempt to preserve each techniques directly, significantly within the early days of the Change when it didn’t have many killer apps to talk of. In truth, the 3DS’s gross sales spiked barely in 2017.

An inevitable demise

By 2019, nonetheless, the writing was on the wall. The 3DS was eight years previous at that time, which is antediluvian for any gaming console, and its gross sales had dropped by virtually 50% yr to yr. Trade analysts famous that the 3DS’s launch schedule had additionally unceremoniously slowed to a crawl. The Change, which labored as each a house and transportable console, couldn’t assist however occupy a number of the 3DS’s territory, and most builders selected to make video games for the newer, extra highly effective, higher-profile system.

Nintendo itself had quietly dialed again its help for the 3DS effectively earlier than the business seen that the 3DS was flailing. The final authentic first-party title for the platform was the 2018 minigame assortment WarioWare Gold, and the whole lot Nintendo printed after that had been an enhanced rerelease of an older recreation. A couple of die-hard third-party builders like Atlus saved plugging away on the 3DS—one can take into account Atlus’s 2019 dungeon crawler Persona Q2 to be the 3DS’s swan tune—however most of them have been lengthy gone by the point Nintendo formally pulled the plug.

With the 3DS out of the image, that is the primary time in additional than 30 years that Nintendo hasn’t had a number of traces of {hardware} in the marketplace. Its eggs are actually formally multi function basket, though the Change’s hybrid handheld signifies that it’s successfully nonetheless servicing each of its earlier audiences. The Change is a very robust vendor in its personal proper, having already moved 61 million items within the three years it’s been obtainable; this makes it Nintendo’s second best-selling system of all time, behind the Wii, and reportedly the fastest-selling system in its {hardware} era. Nintendo is already looking forward to what’s coming subsequent, with a brand new “built-in hardware-software subsequent gaming system” in growth; this can be the long-rumored “4K Change,” able to producing high-resolution graphics on par with the PS5 and XSX, or an entirely new factor.

Nintendo has additionally begun a brand new chapter of its existence as a cellular developer, following the runaway success of phone-based video games like GungHo’s Puzzle & Dragons. Whereas Nintendo’s conventional method has at all times been to make use of its franchises’ exclusivity as a promoting level for its techniques, it nonetheless yielded to market strain and launched video games that includes its trademark characters for cellular units. 2017’s Fireplace Emblem Heroes and Animal Crossing: Pocket Camp have each been extremely worthwhile for the corporate, and 2019’s Mario Kart Tour rapidly broke information to turn into the most-downloaded recreation on launch in cellular historical past.

All in all, the market, in addition to Nintendo itself, simply handed the 3DS by. Its time was achieved. Even so, the tip of the 3DS is bittersweet. As with its predecessor, the DS, the 3DS’s distinctive design led to some huge, artistic choices by software program builders, together with two generations of video games that can’t be adequately ported to later techniques.

You can play a number of the huge DS/3DS success tales on different platforms at time of writing, just like the Phoenix Wright collection, however there’s nothing on the present market that performs like the unique {hardware} did. DS and 3DS video games might be deeply bizarre in distinctive methods, and whereas the Change has its personal strengths, it may possibly’t recapture the identical experimental strangeness because the dual-screen setup might.

It’s seemingly that the tip of the 3DS’s operational lifespan will ultimately lead to a couple huge gross sales, as shopkeepers decide to liquidate their remaining stock and make area for no matter comes subsequent. It’s an excellent time to exit and decide one up, so you possibly can maintain a singular piece of online game historical past, and to raid the Nintendo eShop for all of the unusual little 3DS exclusives that, as soon as Nintendo pulls help, will likely be gone without end. The 3DS is historical past now, and we’ve formally entered the interval during which archivists and collectors can start to deal with it that approach.


Please enter your comment!
Please enter your name here