Not the Tasman: Kia Working On a New Truck Model for U.S. Buyers

At last week’s Seoul Mobility Show in South Korea, CEO Ho Sung Song told reporters that Kia was “studying” the idea and confirmed that the automaker would reveal more details at its annual Investor Day event on April 9. He noted that the Tasman isn’t destined for America, saying “We don’t develop that vehicle for the American market.”

“But in the meantime, we are now seriously studying how to get into the pickup truck market in the United States through a different model that is not the Tasman,” he continued. Rumors have pointed to a hybrid or electric pickup truck for the U.S. by the end of the decade, which would be built at Kia’s plant in Georgia.

Given the existing “chicken tax” and new tariffs, it’s not shocking to learn that Kia is working on a new truck for American buyers. All of the new trucks sold in the U.S. are built in North America to avoid the hefty pickup import taxes already in place, so Kia’s path to releasing a ute here will depend on local production and shared components with existing models.

[Images: Kia]

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